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Pakistan International Airlines Swot Analysis

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Pakistan international Airlines formally known as PIA, state-owned enterprise of the Government of Pakistan, founded in 1946 The airline is under the administration of Ministry of Defence the chairman of which is Muhammad Mian Nawaz Sharif . The airline is managed by managing director as well as the Board of Directors.
The board consists four sub committee and nine independent non-executive members.
Sub-committees are as following: 1-Audit committee 2-Finance committee 3-Brand and advertising committee 4-Human resource committee
Executive management of staff who run the airline. In Karachi main headquarters are located while smaller sub head offices are located in several cities within Pakistan. Lahore, Islamabad, Jeddah ,Dubai Airline’s main focus cities. Jinnah international airport(Karachi) is the Hub of PIA. And the secondary hubs are Allama Iqbal international airport(Lahore) and Benazir Bhutto international airport(Islamabad).
I thoroughly studied PIA and found few weakness in its corporate Governance system which are:
• Less marketing activities than its competitors
• Services provided in board are not up to the mark specially in domestics flights
• Prices are on the higher side in comparison with the competitors
• huge number of employees …show more content…

It is really a shocked for the government of Pakistan that one of the biggest revenue institutes has to grant the bailout packages in order to continue their running operations and here are many other factors are becoming the root cause for the ruin of this sector, such as the poor governing system, poor accountability and poor effectiveness in the board and management of PIA. Recently the government of Pakistan offered its 26% share as a private entity and the management will hand over to the new

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