Pampers Marketing Strategy
Every year between October and December, Pampers packagings carry the words ‘1 pack = 1 life-saving vaccine’. This means that for every Pampers product bought during this period, Pampers donates one tetanus vaccine to UNICEF, two of which are needed in order to protect a pregnant woman and her baby from this deadly disease. The collaboration between Pampers and UNICEF has been a good fit for a number of reasons. Firstly, both UNICEF and Pampers share interests and objectives in this campaign against maternal and neonatal tetanus (MNT). For P&G, the manufacturer of Pampers, this campaign fits within its values to combat global sustainability challenges and is a great addition to the ‘Live, Learn and Thrive’ programme that aims to improve life …show more content…
Regarding P&G, the benefits are numerous: the programme increases customer loyalty based on ethical values, the company gets more support to operate in global markets, CSR programmes are a great PR-tool, the programme acts as a form of advertising, and so on (Wikipedia, 2017). Let’s also not forget that this is a common practice to differentiate Pampers’ products and make its customers less price-sensitive. While P&G benefits from every additional sale the campaign has generated, UNICEF receives funding from all of the brand’s sales (including the normal sales) to execute its strategies and benefits from the extra awareness that is …show more content…
Recently, UNICEF also has gone beyond resource mobilization in its collaborations with the corporate sector, such as developing labour standards together. Companies also have participated in co-developing strategic partnerships drawing on the partners’ core business and in creating solutions to bottlenecks in UNICEF’s programme implementation and supply. They also have contributed by using their expertise to develop innovations for children. When it comes to UNICEF’s main objectives, there are five focus areas, for each of which decent corporate partners can be found (UNICEF, 2009). The first focus area is young child survival and development, including subjects such as nutrition, health and emergencies. Here, an agreement could be made between UNICEF and Monsanto, in which Monsanto could supply pesticides if an underdeveloped region is prone to locust plagues, or develop GMOs that are more resistant to natural disasters, such as rice that can endure floodings better. UNICEF would help by distributing the rice or by catering to the needs of the people on the spot, leading to less child
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Mandatory Vaccination Paper
1542 Words | 7 PagesThere are numerous evidences present in the literature to support the usefulness of vaccination for the treatment of viral infections such as Polio, Measles, Mumps, Rubella and Small Pox (Public Health Agency of Canada, 2013). A person is given a shot once for these diseases and seldom need another shot. Health agencies are now able to make statement such as the eradication of Small Pox, Polio and Measles (College of Phycisian of Philadelphia, 2015). The efforts toward polio and measles eradication in the Americas have been possible only mainly because there was a very high level of political commitment and collaboration among governments of the region (Knobler, Lederberg, & Pray, 2002).
Argumentative Essay: Can It Be Genetically Modified Food?
598 Words | 3 PagesThe proposed goal of GMOs is to increase food production. This will supposedly in turn lower food costs, and make it easier to distribute food to feed poor populations around the world. However research shows that global food production has increased enough to, “feed 10 billion people”, one and a half times more than what we need to feed every single person on Earth (The Huffington Post). And yet with this charming initiative having been accomplished, there are still groups of people going hungry everyday. This is not to say that companies like Monsanto are to blame for leaving people hungry or in poverty, but it questions if their goals are based on true concern.
Marketing Strategy: Trader Joe's Business Strategy
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Chanel Marketing Strategy
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UNICEF Weaknesses
1578 Words | 7 PagesThere are many issues regarding the welfare of children from all over the world. Children have been repeatedly impacted by wars and conflicts in their countries. Moreover, many children from some areas do not have access to their rights such as education and health and have to suffer from discrimination, violence, abuse and sexual and economic exploitation. After the World War II, Children from all over Europe had to suffer the aftermath of the war. This is when the United Nations stepped in and created United Nations International Children’s Emergency Fund, or as today’s shorter term, United Nations Children’s Fund (UNICEF) in December 1946 with the sole purpose to lessen the suffering by providing foods, clothing and health care.
Persuasive Speech On World Hunger
1046 Words | 5 PagesMany people don’t get the chance to survive and live to have a horrible death. Many people here in the U.S. don’t think that survival is important in other countries. I believe that in order to have a better world, everyone needs to survive and that means ending world hunger. Do you know when your next meal could be the last? Eight hundred fifteen million people don’t have the food they need because they have no job, natural disaster has struck them or they live in very poor spots of the world.
Burberry Brand Positioning Strategy
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Marketing Case Study: Kellogg's Marketing Research Factors
747 Words | 3 PagesIn order for a business to find out their customers interests and thoughts about their business, they carry out the appropriate marketing research to ensure that the business has 100% customer satisfaction. In relation to Kellogg’s, they have carried out a number of market research, which has ultimately led them to becoming the leading cereal brand. The company has developed a range of products for the segments within this market, targeted at all age groups over three years old. This includes 39 brands of cereals as well as different types of cereal bars. Consumers of cereal products perceive Kellogg 's to be a high quality manufacturer.
Theoretical Approach To Food Security
811 Words | 4 PagesLiterature Review: Theoretical Approaches, Empirical Studies, Analytical Concepts and Legal Frameworks Theoretical Approaches towards food security With respect to the theoretical approaches to food security, there are three theories developed in 1970s and 1980s as cause to food insecurity. The first one is Climate theory; this theory explains food insecurity as caused by climatic phenomena. Cox, related this theory with the concept of “famine belt” in which he directly links climate condition to food insecurity. This theory argued that in the national or local level, climate linked phenomena such as drought, floods and others are a major factor causing food insecurity (Cox, 1981, cited in Steven Engler,
Essay On Right To Food Human Right
1066 Words | 5 PagesThe right to food is a human right. It is universal, acknowledged at the national, regional and international level, and applies to every person and group of persons. Currently, however, some 852 million persons throughout the world are seriously – and permanently undernourished, 815 million of whom are in developing countries, 28 million in countries in transition and 9 million in developed (―industrialized‖) countries. Furthermore, every five seconds, a child under ten years of age dies of hunger or malnutrition1 – more than 5 million per year.
Cadbury Marketing Strategy
835 Words | 4 PagesAMITY UNIVERSITY, AMITY SCHOOL OF BUSINESS, NOIDA, UTTAR PRADESH PROJECT REPORT ON: “MARKETING STRATEGIES OF ‘CADBURY’-MONDELEZ INDIA” SUBMITTED TO: DR.SUPRIYA JHA ASB, AMITY UNIVERSITY, NOIDA, UP SUBMITTED BY: ADITI GUPTA BBA – CO7 A3906413041 SUMMER PROJECT REPORT ASB, AMITY UNIVERSITY, NOIDA, UP OBJECTIVES OF STUDY To study about the company’s marketing objectives. To study company’s variety of products. To overview company’s competitors. To study its marketing strategies: communication strategy, distribution strategy and pricing strategy.
Marketing Strategy Of Amul Butter
3523 Words | 15 PagesContents Executive Summary 2 Introduction 3 SWOT analysis for “Amul Butter” 5 PEST Analysis 8 Porter’s 5 Force Model for AMUL Butter 9 Market Research through Survey 12 Findings from the survey analysis 16 Positioning Strategy 18 Recommendations 19 References 19 Executive Summary Introduction Amul as a brand name is familiar to almost every individual in India, Amul is known for its quality products purity and hygiene. It is a Dairy Cooperative of Gujarat, also known as The Gujarat Cooperative milk marketing federation Ltd established in 1946. Gujarat as a state of India is a leader in organizing dairy cooperatives and its success is not only limited in India but acts as a model for rest of the World. For over more than the past
Unilever Executive Summary
1494 Words | 6 PagesThe intention of running this plan is to raise profitable growth for their brands, and also reduce costs and fuel innovation at the same time. It shows that the USLP has provided benefits as it emphasises on human health and this may help more than billion people by year 2020. Moreover, Unilever Plc is an environment friendly company by achieving zero non-hazardous waste to landfill from plants, and continuing to enhance significant reductions in the greenhouse gas (GHG). They also introduced their new version of Dove Body Wash bottles which help in waste reduction. Furthermore, they run across four categories brands by growing their brands in order to maximize the shareholders
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