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Panasonic Swot Analysis

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1. STRENGTH
Panasonic is the big company in this ASEAN and it also known in all country about their product .Panasonic has many strengths. One of strength that it has is it is diversified, selling a variety of products in a variety of places (DATAMONITOR, 2011). It also has a great brand name making it widely recognized across the world (DATAMONITOR, 2011). Panasonic also has a technological innovations and product development capabilities, so it can easy to produce and coming up with new product without waste time. Strength of Panasonic also including leading market position garnered on strong brand equity. For an example, all country believe in this brand and as a consumer, they just buy this brand without thinking first, it is because they …show more content…

Same as Panasonic, that has their weakness. One of that is high leverage combined with revenues and profits decline. It because it has competes with other brand and it very difficult to maintain it profit and revenue with a suit price and consumer needs. The brand also faces intense competition from leaders and also faces trouble with fake replicas, such as there are many fakes of replicas that can give bad effect to this brand. This brand also existing workload too great, such as there are a lot of works to do in the same time and it was difficult to solve it. Project planning non- existent is also the one of weakness of this brand. For an example, after long time, there still not have a project planning although they are given a more time to do it. Lastly, the weakness of this brand is missing expertise in some areas, such as they don’t know how to react and how to solve this problem without complain and make it difficult to other …show more content…

This brand has their own strategy to advance their brand with opportunity that given. It also emerging markets of Asia and Latin America presents business expansion opportunities. This brand use this opportunity to growth their brand around the world without waste time and always aware with surrounding and find a lots information to expand it. Growth in semiconductor market, such as take this opportunity widely to make this brand known as a good product and make consumer satisfied with our products. In addition, Panasonic also need to increase market share to improve their brand. Finally, the opportunity that brand could convert existing products for new

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