Animals and Humans: Animals and humans both experience the same basic emotions in similar ways. Evolutionary History: Emotions appeared as a result of evolution. Emotions were present in animals even before apes evolved. Survival Issues: Emotions have evolved over time in order to increase the chances of survival in the environment. For example, trust results in collaboration and sharing between humans.
M., 2014) and mood-congruent memory. In conclusion, regardless of the time that emotions influenced us, they all come from our own cognitive labelling from our own empirical evidence, such as childhood and social learning, and thus every emotion generated by the same stimulus but experienced by different people can be different. Schachter and Singer 's two-factor theory of emotion gives me an insight into exploring some subtle or complex emotions of others, by observing physical arousal and environmental cues with their subjective appraisal about that. Apart from that, the theory fosters my ability to make effort by emotions in daily life with the help of the environment and my physiological
No one is capable of choosing their emotions; they come as a result of human nature. This can be seen in our behavior throughout life, from the way babies cry when they miss their parents to the reckless actions of teenagers when they feel the urge to rebel. People begin expressing their feelings before they even start crawling. It is an involuntary reflex that comes naturally and continues to our dying breath. The ability to feel emotion is an aspect of humanity that transcends generations.
Emotions and moods is an integral part of our daily living as individuals and plays an important role in the majority of our working life. But how can this actually affect our job satisfaction and performance? There are various theories and applications on how emotions and moods can affect the general performance of an individual in his or her respective job. One theory that explains such effect is known as the Affective events theory, this theory explains that emotions are responses to events in the work environment no matter what it may be as long as it triggers a positive or negative reactions that vary in intensity depending on the emotional capacity of an individual. All in all the Affective Events Theory is emphasizing that environment
Analyzing the concept of intelligence, there seems to be considerable evidence that it has many facets. It becomes evident that intelligence is more than just cognitive reasoning, but that it is the totality of mental processes enabling the individual to solve problems and adjust to new situations. 2.3.5 Concept Analysis: Emotional Intelligence According to Goleman (1996:42) emotional intelligence has its roots in the concept of "social intelligence", first identified by EL Thorndike in 1920 as the ability to understand and manage men and women, boys and girls - to act sagely in human relations. Gardner (1993: 36) speaks of two forms of personal intelligence, namely interpersonal intelligence - the ability to understand other people: what
Businesses appeal to various emotions to help market and boost their sales. This is because customers are usually motivated by emotions whether positive or negative. Such feelings appeal to buyers and influence their capacity to purchase products since they often speak to the needs or interests of an individual. The most common form of emotion expressed in marketing include humor, fear, rational, sadness, and an element of surprise. Fear is used to demonstrate the negative results of a certain action or failure of taking that action.
Consumer behavior researchers have also pointed out that the individual differences among the consumers lead to variations in their responses to advertising appeals (David, Harris and Chen 1995). According to Aaker and Stayman (1989) some individuals experience their emotions at a greater magnitude when exposed to an ad with emotional content. Happiness is defined as “a state of well-being and contentment and a pleasurable or satisfying experience” (Mogilner et al., 2012) .For many people, the quest and accomplishment of happiness are one of the most essential quests in life (Rudd et al., 2014) therefore, marketers consider appeal to happiness as an essential part of advertisements (Nauman et al., 2014). Humor can be an excellent tool to draw viewer’s attention and help boost recall that would further help to boost sales (Ambujakshan 2012). According to Fang (2011) humor appeal most frequently used in today’s advertising.
Humans have complex emotions that makes us much different from any other species. The ability to think and have a conscious can even make every single one of us different just by the way we act and process information, but when emotions become unstable or unyielding people become sightless of one’s true self. Emotions operate human actions and drive making them arguably the most important function of the body. Certain emotions can cause problems for human life such as anger, sadness, and fear. Too much of any of these is an awful thing that causes violence, depression, and insecurities for most people today.
BEHAVIOURAL PSYCHOLOGY AND BUSINESS ADVERTISEMENT: EVALUATION & SUGGESTION Virtually all marketing communications (especially advertising) endeavor to influence customers ' brand inclinations by displaying positive traits of product brand or discussing product brand with positive images. Observably, there is a surge of studies proposing that messages can incorporate some negative information about a brand and yet, be more viable than if no unfavourable (or negative) information were introduced (Pechmann, 1992). Advertising is a standout amongst the most critical business exercises in the contemporary commercial environment. Organizations trust that customers will buy their products because of the advertisements, which convey messages about
Advertising as a human practice has a long history which can date back to as early as the times of ancient Egypt and ancient Rome (Studlar, 2002: 55). Ever since the year of 1800 when James White founded the first advertising agency in London, development of advertisements and advertising has been always accelerating. A defining feature of advertising which cannot be overemphasized whenever it is under investigation is its intrinsic and ultimate objective of promoting sales as Daniel Starch (1923: 5, cited in Richards and Curran, 2002: 63) suggests that the “simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print”. Advertising should be understood from a Machiavellian