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Panda Marketing Strategy

701 Words3 Pages

Panda Company owns retail chain markets more than 481 branches of the various markets, "Panda" and "Hyper Panda" and "Pandati" making it the largest company in the retail sector in the UK geographic presence and widely currently covers 38 cities in the Kingdom today. The company provides its services and products to more than 400 hundred million visitors a year, through a variety of "Panda" and "Hyper Panda" and "Pandati" markets. Panda applied marketing strategy designed to provide the best goods with lees price. Additionally to offer creative promotions. Characterized Panda company markets retail presence with its own brand "Panda" and sold exclusively within their markets only products which is high quality products at competitive prices, …show more content…

Firstly, they started by posting offers on Facebook. For example, they set their weekly offer to attract the customer. Secondly, they designed Panda’s own Application for all smart phones such as IOS and Android. Thirdly, Sometimes Panda posts its offers in the bill board, so it grabs the costumer attention .For example, if a costumer needs certain good and he/she didn’t find it in the supermarket where customer usually shop from, the customer will find the good that he/she wanted in the bill board which will lead him/her shop from Panda to get the good that is needed from there. In this way Panda attracts the costumer attention. Moreover, Panda has an account on Instagram App, as they put their offers on the page of Instagram to encourage the customer to buy from it. Finally, panda uses all these methods to attract their customers and to build a profitable …show more content…

In addition, the reasonable goods prices which suites all shoppers from different levels and targets. Also, it has lots of staff working in the hyper market to help whoever needs a help from the visitors, and to provide the best service for their customers.

United Azizia Panda Company has announced the launch of the new markets Pandati series where 23 branches have been officially launched in Jeddah and Riyadh in the past few months as implementation of the first part of the new market plan. The CEO of United Azizia Panda has asserted that Pandati series markets is an extension of the success of the current Panda and Hyper Panda markets, based on the strong bond between Untied Azizia Panda and its customers indicating that Pandati reflects this strong bond of United Azizia Panda with its customers as it has been nearby their houses in a way that provides comfort, luxury and fulfilling their needs. He also added that the expansion plan of Pandati markets targets covering the largest residential neighbourhoods during the first phase starting from Jeddah, Riyadh and Dammam and to be followed subsequently by the rest of the governorates of

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