PANDEYMONIUM
By Piyush Pandey
Pandeymonium is a book on advertising written by Mr. Piyush Pandey, one of the most eminent personalities in the Indian advertising segment. The book tells the story of Piyush Pandey from his childhood days to his present status as Executive Chairman and Creative Director of Ogilvy & Mather India and South Asia and how the entire journey has moulded his personality and also acted as source of inspiration for his work. The book is treasure trove of anecdotes behind some of the most successful Indian ads and is a must-read for the people who are into marketing or advertisement. The book also acts as a guide for freshly graduated students and explains the ways in which he/she can quickly learn the trick of the trades,
…show more content…
Two good books on Indian advertisements other than Pandeymonium are Indian Advertising - Laughter and Tear by Arun Chaudhuri and Nawab, Nudes and Noodles by Ambi Parameshwaran. In both the books, authors talk about how the Indian advertisement industry has evolved in past 50 years and what has led to those changes but unlike Pandeymonium, they don't take up their own work as examples to make a point even though both the authors have a very rich and vast experience. And this is what makes Pandeymonium stand apart and makes you realize that Piyush Pandey is still as passionate about his work as he was when he joined the industry or maybe …show more content…
Amitabh Bachchan wrote in the foreword, “Hundreds of books on the subject of advertising are released almost every day. But there are some that stand the test of time and remain ‘required reading’. Pandeymonium, Piyush Pandey’s book on the subject, is one such book”. And the book does live up to the expectation. The very first thing Piyush Pandey has written about is how his family has played the most important role in his career and life. They have been his mentor, inspiration, sounding board for ideas and even Google at times. Cricket is another aspect of his life that has taught him a lot. In fact, his first successful advertisement was for Cadbury Dairy Milk and it was based on the game of cricket. From there he went on to create ads for IPL and three of its teams. The work done by carpenters and cobblers used to fascinate him as a kid and would later become the source for his famous Pidilite’s Fevicol ad. He got an opportunity to pay back the country when he had to create a campaign for India Post, Indian Railways and Commonwealth Games 2010. Further on, he explains what goes into making a commercially successful ad. How story-telling is an art and should be kept simple and minimalistic and the important role music plays in a good ad and that inspiration can come from anywhere if you just keep your eyes open. He gives most of the credit for his success to his team who stood behind him like a rock. The book touches upon a whole lot of topics and ends with an
For example, Colleen E. Kelle uses pentadic criticism to analyze former U.S. Congressman George Hansen of Idaho rhetorical decisions made that led to two situations. The first pentad for Kelle was George Hansen's felony conviction in April of 1984. Kelle states, “An agent-purpose ratio dominated this pentadic justification of Hansen's conviction because of a selfish desire for personal gain. Hansen lied about his financial dealings; i.e., flaws in the character of Hansen as agent resulted in selfish goals and illegal actions” (Kelle 206). The second pentadic analysis deals with George Hansen reelection bid.
It is obvious that media plays a significant role in our society. It affects every aspect of our lives - political, social, and cultural. In the various works including articles, lectures and films, Jean Kilbourne presents an insightful and critical analysis of advertising and its profound negative effect on all of us. She states that, “Advertisement creates a worldview that is based upon cynicism, dissatisfaction and craving” (p. 75). She discusses the issue in a very objective and impartial manner, “The advertisers aren’t evil.
The theory of Social Darwinism states that in a society, the strongest and most well-fit humans will survive and the weak will die out. These ideas became well known in the late nineteenth century after they arose from Charles Darwin’s popular theory of natural selection. Novelist Frank Norris incorporated Social Darwinism into his work to show how certain classes and races dominate due to their biologically superior qualities. Norris believed that if a man tried to change the social status that he inherited at birth, he would eventually be brought back to the class that he was born into. In McTeague, Norris’ view of survival of the fittest is shown through the downfall of McTeague and Trina and the success of Miss Baker and Old Grannis.
This allows the audience to connect with the characters and creates the sense that they are hearing the young boy and his father in real time. Additionally, this creates the feeling that the audience is reliving Rory’s childhood through the means of the commercial. This methods connects, like the other rhetorical features in this advertisement, to the rhetorical appeal, pathos. The connection that the audience feels with the young boy and his maturation and development into a successful player is what drives the advertisement to be
Another example in the ad is the father and son connection. The old man’s son goes to his father who was all lonely by himself. He owned an Audi R8 and he let his father drive it. While driving, his father looks him in the eye and starts
In late summer of 1991, Gatorade ran an advertisement featuring a then 29 year old future Hall of Fame NBA player, Michael Jordan. It just aired right after he just won his first of six total NBA Championships. This ad was going to feature the first official athlete to be in a Gatorade ad. The ad’s focus was to young adults who are dreaming big, and want to become this great athlete along with being a great person. That is what Gatorade wanted to convey in this ad.
The commercial appeals on the audience’s logic because there is no one but multiple people who achieved greatness such as superstars, famous people and protégées. The commercial makes the point that if some people can do it, why not all of us. The voice in the ad sustains that “greatness is not a rare DNA, or a precious thing” to claim that not only chosen people could achieve greatness. In the ad, the jogger is a young boy corpulent who has difficulties to run to achieve his goals. By showing a young wrestling to keep up running, the ad proves their point that not only famous people could achieve greatness but also
If one is able to cope with the dissonance, at the same time can make a choice faster. 2.2. Visual presentation of an Advertisement with Regard to Its Persuasive Potential Advertisement, as previously investigated, has to draw one’s attention and promote particular product. Amid this feature, the essence of advertising is visual communication. As the role of language is crucial in further analysis, the visual presentation is the first element that make the receiver be interested with the advertisement.
Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.
Carolyn Kizner’s pantoum “Parent Pantoum” (1996) laminates that the speaker is conflicted about her daughter’s adolescent behavior and attitude. Kizner explores the speakers discontent between herself and her children using metaphor, juxtaposition, and parallel structure. Through her contemporary pantoum, Kizners speaker marvels at her “enormous children” (1) in order to try to understand how the girls can “moan about their age” (6) but still appear in “fragile heals and long black dresses” (7). Kizners pantoum addresses the speakers view on how kids act when they are in their adolescent years with a bewildered tone, however; as the poem progresses, the speaker develops her own ideas about why teens behave the way they do in a hopeful and proud tone.
There is an overwhelming amount of support for theories on the origin of life. Although each theory differs to one another, all proposed theories imply that life has evolved from single-celled microorganisms to the complex multicellular life forms that have existed over millions of years. The first hypothesis I am evaluating is the Panspermia hypothesis. Panspermia, from Ancient Greek is defined as (pan) meaning ‘all’, and (sperma) meaning ‘seeds’.
And have a diversified product line consisting of Pepsi beverages and Pepsi foods Market Share Pepsi has a high market share among its competitors it has 60% share in Pakistan market that makes it far step head from its competitors Promotion& Sponsorships: Pepsi is always been different in its promotional campaigns .its campaigns are related to sports mainly cricket. They use celebrities in their advertising campaign like Imran Khan, Wasim Akram, Waqar Younas etc. Also sponsor social activities programs like music
Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for
A creative advertising can lead to more memorable, longer lasting, works with less media spending, and builds a community faster. Lack of creative advertising, Pensonic Holdings Berhad is hard to inspiring people to buy their products. Ads that simply catalogue product attributes or benefits were not enough to attract the customer attention and positive attitudes about the products being marketed cannot lead to the customers (Werner & Peter, 2013). Effective advertisements are advertisements that help the advertiser to reach its goals (Doyle & Saunders, 1990). Other than that, According to most studies in different countries, revealed that TV has the biggest effects on audiences and persuade them to start purchasing processes.
Every single day we are bombarded with advertisements, and we are sometimes subconscious to it. Advertisements play an eminent role in influencing our culture by moulding the minds of its’ viewers. They grab our attention left, right and centre; leaving us feeling insecure about ourselves wishing that we could look like the size 4 model depicted in the Guess advert. Messages are delivered to us in all sorts of ways through television, radio, magazines, social media and text messages aiming to capture our attention wherever possible. Everywhere we look, we are plagued with images of the latest products, which in essence attract consumers because we as humans are constantly wanting to satisfy our wants and needs because what we have is never