Business is all about making profit and although the savings that the restaurants experience may not be passed to the consumers, I don’t not think it is unethical, I will consider it smart business. Persons might argue that the restaurants are selling a product under their brand although it is not truly theirs but the restaurant experience is more than just the food. As long as restaurants maintain the quality of the food provided, ensure that the cost matches the quality, and continue to improve service, I can support this initiative. Restaurant outsourcing can increase capacity since they are providing food faster which means that the customer turnover is higher, that is, they are serving more customers that they did before as customers seating time is reduced. Restaurants also improve capacity since they can now offer a wider range of items as the time required to prepare these meals are largely reduced.
“The strict rules at fast-food restaurants help to create food that always tastes the same. They help workers fill orders quickly.” (McJobs by Eric Schlosser and Charles Wilson) This supports my claim because it shows how fast food is inexpensive and consistent. This means that people that don’t have the money to go to the grocery store every week can put food on the table for their families that always tastes the same. Finally, the following quote shows that the fast food industry provides jobs for uneducated people. “When all the knowledge is built into the operating system and the machines in the kitchen, a restaurant no longer needs skilled workers.” (McJobs by Eric Schlosser and Charles Wilson) This supports my claim because it shows how the fast food industry provides jobs for uneducated people.
Chipotle is in the fast casual industry where competition is extremely intense since there are so many different dining options. An industry like fast casual restaurants has a very high growth rate therefore there is not just one company that has the market cornered. What sets the restaurants apart is not cost but product differentiation; they position themselves in the market with their slogan of Food with Integrity. Since restaurants in the fast casual industry are priced fairly in the same range Chipotle uses different product features to set themselves apart from the others (parature.com). The first value driver in Chipotle’s differentiation strategy is the product quality; they utilize local farmers who are conscience of the environment.
This can also be attributed to its high priced menu, since many large middle-class families simply can’t afford it. By broadening their public perception and pricing model, it will allow new customers and demographics to experience their restaurants and menu items. An opportunity that has yet to be capitalized on is a rewards program for frequent/loyal customers. This would keep them coming back and has the ability to create new loyal customers in the process. Finally, The Cheesecake Factory lacks in its advertising strategy.
Dick, Mac and Ray all displayed entrepreneurship qualities to some extent. Dick and Mac combined the three factors of production and saw an opportunity in the market (i.e. customers waiting for a long time to get their food) and took the risk of having a small, narrow range of menu items, no cutlery - which surprised Ray (Still 7) and serving food in paper packets. They planned on the tennis court (Still 1 & 6) and the brothers used their capital to start their speedy service system. They were able to deconstruct the concept of a traditional diner and reinvent their new system.
Fast food restaurants chains are often criticized for offering unhealthy food, but the higher nutritional value found in Panera Bread’s products makes it less prone to nutrition campaigns that have hurt chains such as McDonald’s. Indeed, the health care bill enacted in 2010 includes provisions that will require chain restaurants to publish the caloric content of their menu items, and Panera has gotten ahead of the crowd by becoming the first major restaurant chain to voluntarily publish its food items’ calorie counts; Panera’s lower-calorie fare may help it grab market share from fast food chains among health-conscious consumers. Meanwhile, dine in restaurants are very susceptible to drops in consumer spending. Therefore, Panera’s cheaper items make it an attractive alternative to traditional eateries. However, this does not mean that Panera is immune to these challenges.
Everyday Standard pizzas start at Rs: 260 and have wide appeal to all types of consumers. Domino’s has recognized that consumers are seeking healthier choices. As a new strategy they have introduced two everyday pizzas for just Rs: 590 which enable everyone to enjoy their pizzas. Compared to other fast food restaurants in Sri Lanka, Dominos offers more budget healthy packages for their
Chipotle’s rise as a leader in the restaurant market is mainly due to the firm’s ability to attract McDonald’s Corporation to fully divest its holdings for a value of 1.5 billion. Chipotle has managed Michael Porter’s Five Forces model with addition of compliments, game theory and competing resources in the fast-causal segment of the restaurant business extremely well, which has kept them ahead of their competitors. Chipotle’s current success suggests that Chipotle will remain effective in addressing these key attributes in overcoming related issues in their future. Overview: Chipotle’s Five Forces Analysis Using Porter’s Five Forces analysis, Chipotle encounters the effects of external factors depending on each factors level of power or
Cooking is a delicious skill to have in your retirement years. Who needs to buy expensive pre-made dishes when you can make your own from scratch? Who needs to spend money on processed, pre-made and sodium-filled food when you can prepare healthy alternatives? In many cultures, food is considered not just a necessity of life or a tasty treat, but a whole social language. Meetings to arrange business, politics, and marriage are held over traditional dishes which seek to warm the heart, as well as the belly, and tantalize the emotions, as well as the taste buds.
Section 4 Findings and recommendations (a) Evaluate the effectiveness of the revenue cycle McDonald’s is apparently one of the biggest giants in the fast food industry, and this role simply proves that they did really well in their internal management. Therefore, we are going to evaluate the effectiveness of McDonald’s in term of revenue cycle. Initially, there is a lists of complaints available online about McDonald’s, as the accuracy of ordering process should be improve due to employees often process incorrect orders or even misplace the customer orders. However, in order to solve this serious issues, McDonald’s was able to adapt the Self-service Kiosk system. Self-service Kiosks is considered as one of the newest technology being used
Chipotle is one of the restaurants that I would always go when I am having a hard time making a decision of restaurant because the menu is simple and the food is ready for the customers already. Though there is always a huge waiting line in Chipotle, but the line moves pretty fast. The employees are well trained and very efficient, so the customers do not need to wait for a long time when they are ordering their food. I have noticed that sometimes people includes me do not know what kind of food they or I should get, so I highly suggest them to ask the employees because they are good at giving suggestions. The reason why I believe that is because I have done it, and the ending turn out pretty good.
Panera Bread CEO started with developing a mission and a step-by-step strategy based on the “goal-setting” stage to clarify his vision for his business. He wanted to create a restaurant that served nutritious food, serve at the speed of a fast food restaurant and have an engaging environment to eat in. He and his team bought a small company to begin and by setting some long term goals he planned for a unique, competitive and successful business. He used the “analysis” state to gather information. He spoke to his team and customers to gather information on their needs and expectations.
As referred earlier food is the center of attraction for any occasion and we need to make it a point that we spend quality time over the quality food. Therefore, we have to search for a restaurant that can make sure that we are offered quality food along with the perfect ambience. Cheap yet good quality food Moving over to the price of the food in the restaurant we do not really look up to the price when we get to spend time with our family. However, it is not bad if we can find a cheap family dining that can no doubt offer us the quality of food. We do not really look at the price chart when we are out to dine with our family however; the cheap family dining with quality food is an add-on to the situation.