Pantofola D Oro Case Study

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1. Organization information 1. History of Pantofola d’Oro Pantofola d 'Oro is a premier Italian shoe brand and manufacturer. It was founded in 1886 and established in Ascoli Piceno by the Lazzarinis in 1886 (Pantofola d 'Oro, n.d.). It mainly makes football boots and trainers since the 1950s. According to the company 's official website, it said "Pantofola d 'Oro combines function, athleticism, and iconic Italian heritage to create, handcrafted luxury sneakers for men and women that are as comfortable and functional to wear as they are stylish and beautiful to look at." It first specialized in wrestling shoes and eventually football boots, the brand quickly began to build a list of high-end clients and repute for excellence in quality. Today, Pantofola d 'Oro mostly focuses on both men and women luxury sneakers. Pantofola d 'Oro offers a collection of casual styles, many of them feature the brand 's signature star emblem trio on fresh colour combinations, which are very trendy. 2. Currently offered products/services There are two product lines in Pantofola d 'Oro. It mainly focuses on both men and women luxury sneakers and trainers. 2. New Product The product our team will suggest is a new soccer shoes for children. The new product will be a great fusion with its heritage and the latest technology. The aim of using Near Field Communication (NFC) is to provide value-add data and against counterfeit products In the new product, a small chip fixed into every

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