Pantofola D Oro Swot Analysis
1. Organization information
1. History of Pantofola d’Oro Pantofola d 'Oro is a premier Italian shoe brand and manufacturer. It was founded in 1886 and established in Ascoli Piceno by the Lazzarinis in 1886 (Pantofola d 'Oro, n.d.). It mainly makes football boots and trainers since the 1950s. According to the company 's official website, it said "Pantofola d 'Oro combines function, athleticism, and iconic Italian heritage to create, handcrafted luxury sneakers for men and women that are as comfortable and functional to wear as they are stylish and beautiful to look at." It first specialized in wrestling shoes and eventually football boots, the brand quickly began to build a list of high-end clients and repute for excellence in quality. Today,
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As a result, its products usually are sold in specialty footwear shops and top tier department stores such as Mashikos Sportswear and Gian Marco Mens Wear (Pantofola d 'Oro, n.d).
2.2. Key competitors Pantofola d 'Oro faces many competitors. For example, Nike Inc and it has an array of product offerings with a reasonable pricing. They have a sophisticated retail and logistic network throughout the entire world to ensure their product will sell well. For instance, in 2011, Nike built the largest logistics centre in China. The 200,000 square meter centre will provide distribution support for Nike China’s footwear, apparel and equipment products with the aid of advance technology (Managment Paradise.com, n.d.). Another major is Addias Inc, Nevertheless, Pantofola d 'Oro holds up to its own reputation. Some product reviews like Sccorbible says, "Pantofola d 'Oro, because as good as they are the heritage category has become surprisingly competitive"
6. SWOT analysis of the product compared to the competition
To understand the Footwear well, we have conducted a SWOT analysis, here are followings.
Strengths
Weakness
1. Long history, it was established in 1886
2. High
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