Papa John's Case Study

Reasons of failure:

Papa john’s is a pizza company which was previously launched in Pakistan. But cannot be successful and fail to take the market share of Pizza Hut, Domino, and Pizza next and other Pizza Company.

No doubt that Papa john’s is a biggest brand in pizza industry and running very successful in other countries but Papa john’s fail in Pakistan. The reason of can be several.

Some of them are taste, varieties and promotion of product.

The problem with Papa john’s pizza is that pizza which they offer in Pakistan is not up to the taste of Pakistani people Papa john’s pizza is complete different from the taste preference of Pakistani people. They offer pizza in which less spices are used but the people of Pakistan like the spices food which

We want our customer loyal toward our product due to these strategies. And I think this strategy will encourage us to make better and healthy food and also encourages for introducing some new and unique pizza which customer have never taste before.

GOAL: We are thinking to fulfill our financial and non financial goals. The important thing is to make good and retainable relationship with customers and provide them with best services which are different from your competitor. Every company has their specific goals so Papa john’s also have their own goals. Papa john’s wanted to make their own market share. We want to increase our target market by giving them best pizza which our competitor doesn’t give. We want also to make Papa john’s no 1 in Pakistan just like they are in other countries.

Our goal is to increase sale of Papa john’s pizza in Pakistan and also the profitability. We want to give best and healthy food to our customers.

Core Competency and Sustainable Competitive