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Diversity Case Study: Papparich Company

934 Words4 Pages

The purpose of this report is showing how diversity can help propel the company forward in the future which mean people who are from different background, gender, age and culture can bring positive effects to company future. The company I had choosen which is PappaRich. PappaRich is a Malaysian food restaurant. PappaRich has spread around the world. It is internationally operated, this involved many different culture and background of people. The diversity management of PappaRich may driven about the equal opportunity, problems in terms of races, age, sexual preference and others, which involves the integration of equality approach. Diversity approach will also involved as PappaRich focus on serve high quality of food and provide good services. …show more content…

Every outlet has a number of employees to manage the outlet. Employees are providing services such as serve food, take order and cashier. They have a lot of interactions with customers. If only Malay and Indian employees at the outlet, they are hard to serve Chinese customers. It is because most of them do not know how to speak Chinese and other dialects.
High quality of food and services are the strengths of PappaRich. It means PappaRich has used diversity approach in maintains good quality of food and efficient in services of the company. For example, they keep environment clean and make sure food is fresh so that customers will feel satisfy and comfortable dining in the outlets.
There is limitation in the recipes on menu. Franchisees could not add in or edit the recipes and menu. We know that PappaRich is promoting Malaysian food, but PappaRich is growing internationally. If the food limited at Malaysian food, it may not bring more revenue due to could not fulfill different types of customers’ taste in other …show more content…

For example, recruit employees with different background who can speak various dialects and languages is easy for them to serve customers. Customers will feel warm and nice when they met the waiter who can spoke same dialect.
PappaRich can benefit from the resource acquisition and retention. PappaRich should make the outlets have equal in races and gender of employees. This can be one of the attractions, as some customers will choose to go to the restaurant, which have same race of employee. If PappaRich recruits equal races and gender of employees at outlets, can gain better reputation and public image, as they are showing to public that they are fair and respect to different background of employees. This will raise employees’ satisfaction and make them more likely to contribute for company.
Diversity of employees can increase the creativity and innovation in recipes on menu. Due to different background, races and cultures, employees might come out with various opinions in the taste of food. This can improve the quality of food and have new choices to customers. For a restaurant, invent new recipes is something different and is attractive. Some customers can be addicted to unique food taste, so that they will come day after day which is good to attract customers and grow in revenue. This benefit will bring more revenue to all franchisees and affect it’s global

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