Script Cleaning Services Business Plan

INTRODUCTION

The organization I intend to discuss is ‘PARAPET CLEANING SERVICES’ .This is a company in the hospitality industry, in East Africa it is the lead in terms of professional cleaning and is also at higher ranks within the leading companies in Kenya. Just from the company’s name, we learn that it deals with service provision.

Parapet is a certified company that came up in 2008, it is a member of Kenya professional cleaners (KPCA), International Detailers Association (IDA) and the International Sanitary Services Association.

They deal in spring, carpet, office, detail car, commercial cleaining, wood vanishing, fumigation of all insects and pest control, gardening, swimming pool cleaning, floor sanding and landscaping.

They recognize

SERVICE PROMOTION

Parapet cleaning services employ both personal selling and direct marketing. Personal selling involves communication, negotiation and bargaining of consumers with the seller on complex products that cannot sell off on their own just by being displayed. The seller creates awareness of the product to the client before attempting to sell to them.

Direct marketing is where the market is invited to attend trade fairs, conferences or seminars to be informed on the validity and quality of products. They are invited through emails, text messages, newspapers and magazines. All types of companies employ this method. It is the most used although customers see it as offensive as it invades their privacy, so they lure customers with irresistible offers that will make them attend those forums and buy products.

They also rely on online marketing just as their competitors, it is a vast public web of computer networks that connects users to all types around the world to a large information repository,

This is the only element in the marketing mix that brings revenues, all others are costs. Here a company has to be careful as a lower price together with a lower perceived value leads to an automatic fail in harvesting potential profits.

Thereby, a company has to select a price objective, determine the demand, estimate the costs, analyze their competitors, select a method of pricing then identify the final price.

Parapet bases their prices on how often they have to clean, the type of work, products needed, expected standard, if there is need for extra supplies and the relationship between them and the customer.

It also bases its pricing on the service perceived value, they see the buyer’s perceived value not their cost, this is a non-price variable which aims at building the perceived value in the buyer’s mind. They also base their pricing on the rate at which the services re in demand.

Mostly for domestic chores e.g. carpeting, the cost is approximately 800 per duty and for commercial chores like office washing is around 1200 but the advantage of this company is that all the prices are