Rainfed Merger
C.Velavan et al, in september 2015, warrented to investigate magnitude of braand preference and brand switching behaviour of cotton farmers. It focussed to measure the farmer’s preference and brand switching behaviour of transgenic cotton seed brand Through pre stratified sampling method, Likert scale, Garrett Ranking technique and Factor analysis the survey was conducted.The study was only conducted in Adilabad distict of andhra Pradesh, Subsequently it reached a conclusion that the major source of information for farmers to purchase various but cotton seed brands followed by company representives and 70 % of irrigated farmers were not ready to switchover to another brand as their loyalty mattered as compared to the rainfed …show more content…
It emphasized on Brand Relationship quality, focussed on the impact of the parent brand on the success of brand extension, whereas this study reverses the relationship and concentrates on the possible impacts of brand extensions on parent brand. The Data collection for the study was completed through self administered questionnaire and analysed it with the help of T-test.Respondents were asked to describe the quality of their relationship with the parent brand (Apple or Dove) by responding to questions representing each of the six dimensions in the BRQ model with the brand. Subsequently, the study revealed that perceptions of brand extensions significantly influence parent-brand relationship quality. Related brand extensions strengthen parent brand relationship quality and unrelated extensions weaken parent-brand relationship …show more content…
Three studies that investigated the influence of brand extensions on the parent brands particularly influenced this research. Martinez & Pina (2003) examined the negative impact of brand extensions on parent brand image. Pina, Martinez, De Chernatony, and Drury (2006) developed an empirical model which explains the effects of service brand extensions on corporate image. Martinez, Polo, & de Chernatony (2008) investigated the effect of brand extension strategies on brand image in a comparative study of the UK and Spanish markets, particularly the industry of sport products. These three studies suggest brand extensions have a significant effect on the parent brand image.The major finding is that brand extensions influence knowledge of unfamiliar parent brands more than familiar parent
Florida Vs Colegio Case Study
1080 Words | 5 PagesFacts: Jose Colegio filled up his gas tank at a gas station and took off without making payment. Issue: Florida vs. Colegio (Will robbery be an appropriate charge?) Rule(s): Florida statues under title XLVI 812.13 Robbery - (1) “Robbery” means the taking of money or other property which may be the subject of larceny from the person or custody of another, with intent to either permanently or temporarily deprive the person or the owner of the money or other property, when in the course of the taking there is the use of force, violence, assault, or putting in fear. 812.014 Theft. — (1)
Orkin/Rollins Acceptance Company Case
145 Words | 1 PagesOrkin provided bed bug service on the property at 3630 Morse Avenue, Sacramento, CA on June 5, 2015, and Rollins Acceptance Company purchased the contract from Orkin. Enclosed are your bed bug heat agreement, invoice/service ticket and personal guaranty of Tranquility Care along with your contract with Orkin/Rollins Acceptance Company. Please note that you are responsible for the contract that you signed on May 18, 2015. In addition, Mrs. Stewart also signed the contract on May 17, 2015. We have tried to reach you on the phone several times.
Summary Of In Hurricane Harveys Wake We Need A Green New Deal
585 Words | 3 PagesIn this article in The New York Times written by Rebecca Elliott titled “In Hurricane Harvey’s Wake, We Need a Green New Deal”, the author discusses the debt and bankruptcy that a lot of residents will face after the flooding from the hurricane. The author believes that many residents will realize that their homeowners’ insurance will not cover flood damage and that they will be forced to fall back on a combination of disaster relief, loans, and savings. With that being said Elliott would like to propose a new deal that would invest money into science and public education to train the next generation of engineers who will build safer homes and infrastructures. Within the article, the author sufficiently uses all four of the Toulmin elements but she did not proceed into much detail about the claim that is known as a “New Deal”.
Doe Vs Florida Case Study
1237 Words | 5 PagesQuestion Presented: Whether President Doe’s executive order, on the newly annexed island to Florida, violates any Constitutional Amendments, which should be granted to the occupiers of said island under the Constitution of the United States of America. Brief Answer: Yes, President Doe’s executive order, with its 13 provisions, violated the Constitutional Amendments granted to the occupiers of the newly annexed island to Florida.
Case Study: Coca-Cola Co. V. Koke Company
287 Words | 2 PagesCoca-Cola Co. v. Koke Co. of America, 254 U.S. 143 (1920) U.S. Sup. Ct. Facts: 1886 marked the invention of a caramel-colored soft drink created by John Pemberton. Coca-Cola got its name after two main ingredients, coca leaves and kola nuts. The Coca-Cola Company is suing Koke Company of America from using the word Koke on their products. They believe Koke Company of America is violating trademark infringement and is unfairly making and selling a beverage for which a trademark Coke has used.
Incorporation Case: The Mcdonald V. Chicago Case
719 Words | 3 PagesIncorporation Doctrine and McDonald v. Chicago The McDonald v. Chicago case was a crucial decision by the Supreme Court regarding the 2nd Amendment and state law. This case is interesting for a couple of reasons in my opinion. Firstly, the case revolves around legislation of the 2nd Amendment which is a right held dear to myself and many other Americans. Secondly, the case gives an example of the incorporation doctrine being fully applied.
Case Study: Kelo Vs. City Of New London
2469 Words | 10 PagesThe takings clause of the Fifth Amendment states that private property shall not be taken for public use, without just compensation. The power of eminent domain is essential for a developed state, for example to build roads and highways the government often needs to seize land from private individuals. Questions surrounding the use of eminent domain and the takings clause include what counts as a seizure of land, what counts as just compensation, and what counts as public use. In 2005 the Supreme Court heard the case Kelo vs City of New London which dealt with the question of what counts as a public use. Justice Stevens’s majority opinion in this case appeals to Dworkin’s method, while Justice Kennedy’s reasoning would be endorsed by Hart.
New Orleans Floods
410 Words | 2 PagesIn the spring season of 1719, New Orleans floods and the building of levees begins and continues for three centuries, which is an example of the several times history has repeated itself. Although there are many positive attributes of the city, New Orleans has persevered through some of the most devastating natural disasters in the past century. The city of New Orleans was originally founded by Jean- Baptiste Le Moyne in 1717. His chief engineers informed him that the location was not an ideal place for a city because it was located along the Mississippi River, which was known to be prone to flooding.
Differences: Similarities Between Hurricane Harvey And Hurricane Katrina
933 Words | 4 PagesINTRODUCTION Catastrophes affect humanity all the time but two of the most memorable in history are Hurricane Katrina and Hurricane Harvey. Hurricanes are first seen from the satellite. This means that the hurricanes are spotted right away, it gets predicted where its going to impact first and how strong it can be when it hits the ground. These hurricanes are extremely dangerous because of its high-speed winds it comes with and the amount of rain produced by them, this makes it worst because they can last for days.
Land Grant Challenges
1045 Words | 5 PagesThe land grant universities in the United States have a rich history of public service, practical research, teaching and outreaching for ordinary citizens. The success in this system over decades working hard to meet the communities’ needs in the United States and the world at large did not help to avoid some challenges. The land grant universities are facing many challenges and these challenges will continue within the next five to twenty five years, such as the climate changing and its impact on agricultural productivity, the engagement with the community, and the increase of professors and undergraduate students’ ages in the land grant universities. One of the most important challenges that faced land grant universities is that the global
How The Mississippi River And The New Deal Have Affected Emergency Management
722 Words | 3 PagesHomework 7 Gaven D. Crosby Pennsylvania College of Technology Homework 7 This paper will discuss the way that the Mississippi River, and the New Deal have affected emergency management. The Mississippi River is a river that floods quite often, almost every year. The lower portion floods more than the upper portions, and affects more people. This is due to the terrain of the areas surrounding the lower Mississippi.
Branding Literature Review
1157 Words | 5 PagesBrands are complex offerings that are conceived by organisations but ultimately resides in the consumers mind (De Chernatony, 2010). A brand thus signals to the customers the source of the products and services and protects both the competitor who would attempt to provide products and services that appear similar or identical (Aaker, 2004). Brands provides the basis upon which consumer can identify and bond with a product or service or group of products and services (Weilbacher, 1995). A brand is a specific uniqueness associated with a product or services that enables the consumers connect with it by easy identification through the name, slogan, design, logo, symbols, etc. of the organisation that produces the products or
Consumer Buying Behaviour Essay
1057 Words | 5 PagesS. Mahlingam, “ A Study on consumer behaviour towards selected fast moving consumer goods in Coimbatore city”,IJEIM,Vol: 1Issue 11//November 2012//ISSN:2277-5374, PP 500-507. 3.Dr. Vibuti, “A Case study on consumer buying behaviour towards selected FMCG products”IJSRM,Vol:2, Issue 8,2014, ISSN 2321-3418,PP 1168-1182. According to the study conducted by AC Nielsen, the top 10FMCG Companies in India with the branded based.
Brand Image Literature Review
870 Words | 4 PagesThese associations are related with attitude towards brand and brand quality. Similarly, Aaker (1991, 1996) refers that brand associations are anything which are related to consumer’s memory. Not only creating the brand image is important but also maintaining brand image is an essential part of a firm 's marketing program (Roth, 1995) and branding strategy (Keller, 1993; Aaker, 1991). Band image also related with the prestige and non-prestige of product K Amna& S
Oligopoly Case Study
1870 Words | 8 Pages1.0 INTRODUCTION In an economy, there exists different market structures to accommodate different industries and firms. This study will be made to understand in further depth the market power of different market structures, and in particular an example of using case studies of agricultural sector of the French markets to explain how an ideal perfectly competitive market works. This will then be further strengthened with several references linked to the case study. 1.1 Monopoly market
More about Rainfed Merger
Florida Vs Colegio Case Study
1080 Words | 5 PagesOrkin/Rollins Acceptance Company Case
145 Words | 1 PagesSummary Of In Hurricane Harveys Wake We Need A Green New Deal
585 Words | 3 PagesDoe Vs Florida Case Study
1237 Words | 5 PagesCase Study: Coca-Cola Co. V. Koke Company
287 Words | 2 PagesIncorporation Case: The Mcdonald V. Chicago Case
719 Words | 3 PagesCase Study: Kelo Vs. City Of New London
2469 Words | 10 PagesNew Orleans Floods
410 Words | 2 PagesDifferences: Similarities Between Hurricane Harvey And Hurricane Katrina
933 Words | 4 PagesLand Grant Challenges
1045 Words | 5 PagesHow The Mississippi River And The New Deal Have Affected Emergency Management
722 Words | 3 PagesBranding Literature Review
1157 Words | 5 PagesConsumer Buying Behaviour Essay
1057 Words | 5 PagesBrand Image Literature Review
870 Words | 4 PagesOligopoly Case Study
1870 Words | 8 Pages