Parle Agro Case Study

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For the last two decades Parle Agro, continuously satisfies their consumers in regard to taste and preferences at every level. They undergo manufacturing of various products such as beverages, confectionery and water. Parle Agro launched Frooti India’s first mango drink in 1985 which covers 85% of market share followed by launched of apple drink Appy fizz in 1986.They have number of franchise in various part of world. One of the franchises by the name Asr Agro Product Pvt. Ltd. was situated at sec-28, district .Hisar. Asr Agro was established in 1999 with the production of tetra pack only then later in 2003 PET packaging stared .Through it was situated in small area but it was equipped with all the technologies that are required to deliver best quality product .they product per day 30 tones frooti and appy classic and 15 tons of Appy fizz. 1.1 SUPPLYING STATES Asr Agro supplies their product mainly to Haryana, Punjab, Himachal Pardesh, Jammu and Kashmir and Rajasthan. 1.2 COMPANY PROF ILE Name: Asr Agro product Pvt.Ltd. Address: Plot no-121 sec-28, Distt.Hisar-125001 Haryana 1.3 PRODUCTS MANUFACTURE 1 Mango Frooti Brand Name All products are marketed under the brand name of Parle Agro. In Asr Agro Products Pvt. Ltd. according to Indian Labor Law there were three working shift at 7am- 3pm, 3pm-10pm, 10pm-7am and general shift at 9am-5pm. In Asr Agro total manpower was 100, technical staff of 10 and 41non technical people.

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