Parle Agro Marketing Strategy

For the last two decades Parle Agro, continuously satisfies their consumers in regard to taste and preferences at every level. They undergo manufacturing of various products such as beverages, confectionery and water.
Parle Agro launched Frooti India’s first mango drink in 1985 which covers 85% of market share followed by launched of apple drink Appy fizz in 1986.They have number of franchise in various part of world. One of the franchises by the name Asr Agro Product Pvt. Ltd. was situated at sec-28, district .Hisar.
Asr Agro was established in 1999 with the production of tetra pack only then later in 2003 PET packaging stared .Through it was situated in small area but it was equipped with all the technologies that are required

1.2 COMPANY PROF ILE
Name: Asr Agro product Pvt.Ltd.
Address: Plot no-121 sec-28, Distt.Hisar-125001 Haryana
E-mail:[e-mail]
1.3 PRODUCTS MANUFACTURE
1 Mango Frooti
Brand Name
All products are marketed under the brand name of Parle Agro.
In Asr Agro Products Pvt. Ltd. according to Indian Labor Law there were three working shift at 7am- 3pm, 3pm-10pm, 10pm-7am and general shift at 9am-5pm.
In Asr Agro pvt.ltd total manpower was 100, technical staff of 10 and 41non technical people.

1.4 SANITATION AND

Homogenizer reduces the particle size to2 micro which makes beverage more consistent & uniform in taste.
2.8 PASTEURIZATION PLATE-2.5 PASTEURIZATION
After passing through homogenizer beverage was transferred to pasteurizer so as to avoid contamination and heated at 91-96°C in plate or tubular heat exchanger as shown in plate-2.5. Then passed through deareator and after that temperature was dropped to 85°C finely it was holed for 35-40 seconds at 72-74°C and then passed to filler.
2.9 FILLING PLATE-2.6 FILLING
The beverage was filled in the bottles at temperature of 71±2°C in prerinsed pet bottles with Neaosepral followed by capping as shown plate-2.6. Which were also prerinsed with Pз oxonia followed by capping which were also prerinsed with