Parle Agro Philosophy

WHAT THE LOGOS ALL ABOUT?

PARLE: Parle have grown to become India 's leading manufacturer of biscuits and confectionery. As the makers of the world 's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and superior taste. An in-depth understanding of the Indian consumer psyche has helped Parle develop a marketing philosophy that reflects the needs of the Indian masses. Parle have made it a tradition to deliver both health and taste, with a value-for-money positioning that allows people from all classes and age groups to enjoy Parle products to the fullest. With a reach spanning the remotest villages of India and major cities across the world, the House of Parle has become

Parle Agro’s philosophy is built around our need to lead, our need to innovate, and our need to make the world a better place with a little contribution from us. Parle Agro has always been a pioneer. Be it creating products that have become iconic, or changing market trends altogether. India 's first mango drink, Frooti, is one such example. Back in the days when people stood at stores drinking beverages from glass bottles, Frooti came in a Tetra Pack, offering consumers the option to carry their drink along. It was the first time an Indian brand used Tetra Pack technology of hygiene and durability to package its beverages. The launch of India 's first apple nectar, Appy, was another milestone in the beverage segment. Parle Agro also takes pride in being the first ever company globally to offer a single pack of beverage at a price point as low as ₹ 2.50. This market offering came in unique triangular packaging (TCA). For the first time, a beverage was available at the price of

 Parle company has some of the products which are not doing as par as the competitors in the market. These include Mazelo, Mazelo Fruit Jelly Range, Fulltoss, Frio, Bailley, and Dhishoom. The Fulltoss products were successful in the market at the initial stage but soon experienced a decline due to entrance of new competitors. While the other brands were not as successful; hence have a very low share in the market.

 Some of Parle products are soon turning into Cash cow i.e.; just generating cash to sustain its working capital needs but some products are just Dogs in the portfolio i.e.; not generating enough cash to sustain its working capital needs.

 The company can think of ploughing back of profit in the Cash cow products like Fulltoss and Bailley so that it can compete with the competitors and generate enough cash in the portfolio. The company can go for marketing mix solution like sales promotion or bring some new innovation in the product to attract the market. The company should think of Dog product in the portfolio; either the company disinvestment or shutdown the products so that it does not pass on the burden to its successful products. The dog products include Mazelo, Dhishoom and