Parle Biscuits Case Study

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CHAPTER - 1
INTRODUCTION

Parle Biscuits Ltd was set up in Bombay in year 1932. It expanded with high frequency in different parts of India. In this process of expansion the unit at Bahadurgarh (Haryana) was established in 1981 as Parle Biscuits Ltd.
The plant is one of the most mechanized and advanced in the country. The location of the factory is well suited, being at national highway near Delhi. It greatly facilitates the delivery of raw materials and dispatch of finished products. Further being in a rural area (village Sankhol) there is large pool of labour. There is efficient system of ventilation and light throughout the factory. Thus Parle Biscuits Ltd. has all distinguishing features of a modern biscuit manufacturing plant. The greatest aspect of the company is that it produces high quality of products at affordable price.
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is one of the leading companies in India. Maximum turnover of Parle biscuits is 650 Crore annually. There were 330 depots associated to Parle biscuits. From depots products gets shifted to wholesalers and then to retailers. Parle Biscuits Ltd comprises of 10 branches out of which one is in Bahadurgarh, three units are in Kanpur and one in Gorakhpur, one in Patna, one in Nimrana and so on.
A number of products prepared at various units of Parle were as follows:
(A) BISCUITS VARIETIES: (Parle-G, Monaco, Krackjack, Sixer, Cheeselings, Jeffs, Hide and Seek, Fun centre, Marie choice, Nimkin, Milk Shakti, Parle-G-Magic-Choco, Monaco Zeera)
(B) CONFECTIONERY VARIETIES : (Kismi toffee, Kismi bar, Melody, Chinto bar, Funtoosh, Poppins, Role mint, Dairy toffee, Fruit drops
Average production of Parle production unit per month was as follows: Parle-G 4300

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