Parle G Biscuit Case Study
Chapter 1
Introduction
To
Parle Biscuit’s
INTRODUCTION:
1.1COMPANY LOGO
Image 1
Parle family has not only glorious past, an enviable present and a bright future; but also a family of deep roots of tradition, ethics and family culture.
Parle Group owed its name from the suburb of Mumbai, i.e. Vile Parle, Maharashtra. It was established in the year 1929 by Late Mr. Mohanlal Dayal. Initially, Parle manufactured sweets and toffees
During the British rule in India, Shri Narottam Chauhan went to Germany to learn the art of biscuits manufacturing and in 1892, a small factory was set up in the suburbs of Mumbai city
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Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of india, the company has definitely come a very long way since its inception. Many of the Parle product – biscuits and confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to consumers it’s a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.
• In 1929 a small company by the name of parle products emerged in british dominated
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