Parle G Case Study

CHAPTER 1: INTRODUCTION

The unit of Parle at Bahadurgarh came into being in 1982 and Parle-G was the only product manufactured at those times. Later, other varieties such as Krackjack and Monaco were included. At present, Wafers and Full Toss are new additions. The Parle unit is located at Shankhol village, 3km away from Bahadurgarh at Rohtak-Delhi National Highway-10.

Parle Products

Biscuit varieties

Sweets ‘n’ Treats

Monaco Bites

Kismi Bar

Fun Centre

Mango Bite

Hide & Seek

Melody

Jeffs

Magix

Krackjack

Orange Candy

Marie Choice

Poppins

Monaco

Rol-a-Cola

ParleG

Tofees

Sixer

Milk Shakti

Nimkin

Parle Cream

ORIGIN OF PARLE

A cream colored yellow stripped wrapper with a cute baby photo containing biscuits with the company’s name printed in

Great care is exercised in the selection and quality control of raw material and standards ensured at every stage of the manufacturing process.

Parle Products has been India’s largest manufacturer of biscuits and confectionary, for almost 80 years. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. Eventually, Parle has grown to become a multimillion dollar company.

Many of the Parle products – biscuits or confectionaries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit and 15% share of the total confectionary market in India, competitors look upon Parle as an example of marketing brilliance.

CURRENT SCENARIO

The Parle industry in India shares 40% share of the total biscuit and a 15% share of the total confectionary market.

The great strength of Parle products is the extremely widespread distribution network. It has taken years to create this extensive network. Currently, Parle products has over 33,00,000 distribution outlets.

Plants of Parle Biscuits Private Ltd. are at:

• Bahadurgarh, Haryana

• Neemrana, Rajasthan

• Rudrapur, Uttarakhand

• Sitarganj,

After procurement, the materials are sent to laboratory for testing and after testing it is used for manufacturing. The raw material consists of wheat flour, sugar, partially hydrogenated edible vegetable oils, invert syrup, leavening agents, solid salt emulsifiers and dough conditioners.

Such a mixture of raw material is taken and mixed into High Speed Mixer, which is high power mixture machine. Specially made for mixing of dough, from which the mixture is passed to molder called Rotary Molder. Rotary Molder consists of 384 cups fitted in it which gives shape to the biscuits and an impression embossed on it of ‘Parle-G’.

From rotary molder, the dough is passed through a 260 feet long oven which is maintained at approximately 340⁰C. In oven there are three stages to be followed:

• Removal of moisture.

• Building the structure of biscuits.

• Colorings of biscuits take place.

From oven the hot biscuits are placed on the Cooling Conveyor, which is 260 feet long and the biscuits continues to run on it for 5 to 7 minutes. This is done to cool the biscuits and for the evaporation of all the moisture that a biscuit contains and due to above reason the factory has “S FLOW LAYOUT” in the