Party Snack Market Analysis
Introduction Party snack in Hong Kong are always popular. Due to the inflow of western culture, people celebrate in special occasions, like birthday, Christmas and Valentine’s Day. In recent years, there are rising amount of party rooms in Hong Kong. All of these results in a huge demand of party snack in the market. As the scope of party snack is very wide, we have conducted a survey and found out the most common party snack are potato chips. Therefore, our major example is chips. This report is going to evaluate the extent and degree of competition of the market of party snack in Hong Kong. We will discuss price and their variations, rival sellers, ease of Entry, homogeneity to see how the market competitive. Consumption patterns, firms’ …show more content…
They have different locations like the corner of the streets and near the place where people lives; types of stores like convienent shops and supermarket; the form of ownerships are limited company. In gerenal most of the snacks company is limited company. For example, in the chips markets, Calbee is the main competitive firm. Their rival sellers are Pringles, Edo potato chips, Jack’n Jill, Kettle, Lay’s and Market O, etc. We can find Calbee no matter from 7-11, Circle K, Wellcome and PARKnSHOP. However some of the chips brands like Kettle and Market O, we cannot find from convenience shops. Those chips companies are limited …show more content…
Also, the promoter will carry out the survey of the customer about the popular taste that customers want. Some advertisements are unique to catch attention of people. For example, Calbee has been made the advertisement combined with the facilities in MTR, not simply banner. When people take the photos with the advertisement and upload in social media like Facebook, they can have a discount. This will attract more people’s attention to this brand and buy their product. It sets up the website to introduce their product and Facebook fan-page to upload their update information. People can place inquiry in the Facebook and obtain response very soon. This interaction can let firms provide the all-round services and want to make the product combined with our daily
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