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Pathos Ethos In Advertising

309 Words2 Pages

To make a good advertisement, a company must take the rhetorical concepts into consideration. With theses methods, a perfect advertisement can be produced. These steps are known as ethos, pathos, and logos, each one of which has a different effect on how one perceives the image. Ethos is a method which allows the viewer to believe what the advertisement is trying to reveal. Pathos is a method that appeals the viewers emotions. Logos is an appeal to logical senses of a person to make the right decision. In the Heinz advertisement all of these concepts are brought up to produce the perfect advertisement. The Heinz ad designers made sure to use ethos to persuade the observer. By making the bottle look like a cut up tomato it convinces the observer

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