Martin Luther King's Use Of Pathos In An Advertisement

1. Pathos is a term which appeals to emotion. It convinces an audience by creating feelings that already reside in them. Pathos is presented in the opening of “ A New Perspective” written by Janice E. Fein when the narrator talks about going to kindergarten. She mentions how her mother “is walking me to kindergarten” which appeals to the audience since it brings up memories of how their mother or father must have walked them to kindergarten too.

Aristotle had a method of persuading people that toyed with their emotions, this was one of the three Aristotelian Appeals called Pathos. Commercials are notorious for using pathos in order to make a viewer feel terrible about a situation, that in reality has no effect on that individual. In this response, the example used to explain Pathos will be an anti-smoking commercial. The commercial portrays a child walking into an airport with his mother and the more then disappears, for what we assume to go smoke, the child begins to cry for the fact he is no longer with his mother anymore. The first sign of pathos being used within this commercial would be when the mother disappears, leaving the boy completely alone in an airport while sad music

The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

Finally, pathos was another rhetorical technique where the ad appealed to the silliness of the intended audience.

During the late 1960’s, Birmingham was the most segregated city in the United States. Riddled with high racial tension throughout the city, it gained its name of “Bombingham.” This was due to the fact that there were 60 unsolved bombings. With the city of Birmingham in ruins Martin Luther king was quoted in his Letter from Birmingham Jail, “I cannot sit idly by in Atlanta and not be concerned about what happens in Birmingham.” Martin Luther king used the misfortune in birmingham in order bring out reform and revamp the civil rights movement. In his famous text “ Letter from A Birmingham Jail,” Martin Luther King Jr makes use of rhetorical strategies, especially in the fourteenth paragraph. In order to help illustrate the frustration that

Martin Luther King Jr. uses both logical and emotional appeals in order for all his listeners’ to be able to relate and contemplate his speeches. He does an exceptional job using both these appeals throughout his speeches by backing up his emotional appeals with logical ones. Using emotional appeals captures an audience's attention and makes them think about what the narrator is saying. Emotional appeal uses intense words and charged language to grab listeners to get them to keep listening. On the other hand, logical appeals helps to grasp the concept better and provides facts that prove it to be true.

On April 3rd 1968 Former civil rights leader Martin Luther King jr. employs the appeal of ethos, pathos and logos effectively in his speech “I’ve been to the mountaintop”. to persuade the people to stand up for equality.

He wrote “Letter from a Birmingham Jail” and wrote his famous “I Have a Dream” speech. He was an American Baptist minister and activist who became the biggest visible spokesperson and leader in the civil rights movement. This man was Dr. Martin Luther King, Jr. In both of his writings, he used pathos and logos to appeal to the audience and fit the occasion. Logos, or logical appeal, uses a clear line of reasoning supported by evidence, such as facts or data. Pathos, or emotional appeal, uses loaded or charged language and other devices to arouse emotions. Using these, he influenced people to follow him. If he would not have spoken up, the world could have ended up still being segregated today. Dr. Martin Luther King, Jr. used pathos and logos in his speech to draw in people so

These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.

For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.

In Martin Luther King’s Jr, “Letter from Birmingham Jail” the letter was a persuasive attempt to get Americans to finally see the inequality in the United States of America. Throughout King’s letter, he used various ways of persuasive strategies: pathos, logos, and ethos. But the strongest influential device King used was pathos.

Dodge Ram used pathos by appealing to the audience emotions (Defining Emotional Appeal-Boundless Open Textbook) . Dodge tried to persuade the viewer showing that their truck can withstand the daily vigorous job duties a farmer can endures. Ram shows in their commercial that their truck can withstand the many hours of use and hauling heavy livestock. The commercial does not provide facts of the strength and durability. The commercial did not influence me to buy a Dodge Ram.

Pathos is used as an appeal to emotion, often to gain an audience’s investment for a specific purpose. Animal shelter advertisements, car commercials, and even magazines use this method to attract an audience and pull them in by their heartstrings. Rebecca Skloot’s contemporary biography The Immortal Life of Henrietta Lacks is no different, utilizing this method to maintain the audience’s attention and emotional investment in the story.

Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.

It is believed that emotional appeal can be the most common and effective rhetorical appeal used in advertising. Authors, Tapan K. Panda and Kamalesh Mishra, elaborated on this in an article titled “Does Emotional Appeal Work in Advertising? the Rationality Behind Using Emotional Appeal to Create Favorable Brand Attitude”. They both noted that, “ad-evoked feelings have direct influence on attitudes towards the advertised brand and purchase intention”. By this, the authors are saying that with the help of emotional appeals the ad can directly elicit a certain perception that the audience may now have of the ad.