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The Four Stages Of Modernism

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In the year 1912 a small grocery store owner, Walter Deubner, noticed a prominent problem that most of his customers were experiencing. He noticed that everyone had to scale down on what they bought, as they did not have any convenient way to carry the products. Over the following 4 years Deubner devised a solution: a prefabricated, inexpensive and durable package, consisting of a paper bag with cords running through it for added strength and efficiency. His shopping bag design could carry groceries up to the value of 75 pounds. Walter Deubner identified a problem and created a design that serves as a solution, yet is that solution not one of today’s biggest problems? The original concept of a bag created to carry groceries does in truth actually …show more content…

Firstly, the Pioneer phase and secondly the International phase. Pioneer modernism consisted of many movements and designer’s interpretations of a modernist functional design. This phase of modernism included characteristics such as: Abstraction, Industrialisation, Mass production, Functionality, Internationalism and Technology. One of the most important ideals of modernism was the concept of decompartmentalisation of human experience. According to Greenhalg this was the foundation of modernism which everything can be related back to. The shopping bag was invented during the early modernism era, which stretched from around the late 19th century until the early 20th century. This was in the Pioneer Modernism era. In this time the basic goal of design was to create a product based on the function it had to fulfil. In a design the decoration would be removed as it was seen a waste of time and money and the focus would be on the function of the product. The goal was to make the consumer’s life easier without any unnecessary “waste” to create or use the product. When you compare this theory to what the shopping bag’s function was and how it fulfilled it, it corresponds quite easily. The shopping bag is a minimalistic device/product created to make the consumer’s shopping experience more convenient. Society viewed the shopping bag as a ground breaking invention and it …show more content…

Walter debugger spent 4 years of his life to perfect the design of his shopping bag in order to be as functional and efficient to his customers as possible. The fact that he planned his product so carefully to fulfil its function is another characteristic that connects the shopping bag to Pioneer Modernism. Internationalism and universality are distinguishing elements of pioneer modernism. It states that if the barriers between classes, cultures and languages can be broken through a design it is classified as a good modernist design. For example, the shopping bag is an object that is universally used no matter what the consumer’s language, status of culture is. A shopping bag is a universal product The invention of the modern shopping bag was unquestionably a groundbreaking invention of the pioneer phase portraying many important modernism qualities. The way humanity took this product and created a problem from it is an unfortunate truth, but it does not make it a bad design. We should simply first clean up the disorder we created, and look back to how we can positively make use of this modernism

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