ipl-logo

Pay Per Click Research Paper

791 Words4 Pages

Pay per click has a very interesting history. In 1996 was firstly appear in the world this system. It was in a documented version. It was made by Planet Oasis. In February 1998, an employee of Goto.com which later called Oventure, Jeffrey Brewer, developed a pay per click search engine and showed it to the TED meeting in California. It is known that the idea and the ownership of this project belongs to the Idealab and Goto.com founder Bill Gross. This concept and unique fact made the promotional method of the Pay per click advertisement. Below we are going to explain details about its history and more specific information. For example, it was firstly appear in 1996 but the first time that the Search Engine Results Pages started a monetization …show more content…

A great example is the example of the lunawebs.com site that says “A married user in their fifties, living in Park City, Utah, who wears clothes made by Ralph Lauren, is a great target for a high-end couples spa advertisement.” This is similar to the future of the pay-per-click advertising system. The future lies in mobile, something which current and emerging markets are seeing in continued growth with mobile browser access. This will continue to fuel mobile search. Salaries for the best of the best will continue to rise, but are we creating a bubble? There are lots of candidates with PPC skills - but there is a huge disparity between the good, the bad and the ugly. PPC will always be the future. So except of that, what about the future of Pay per click advertisement? The success of the incomes for this kind of advertising will keep growing even more. This process is connected with technology. Technology will be even better in the future, so this will help the pay per click system even more. For example, the market will be more expanded too because of the technology, making the future of the pay per click system better too. There is no something similar that will make the pay-per-click advertising system disappear. This is system is not only extremely smart but it is definitely worth the …show more content…

If all people do not pay attention to the operation of this system, it cannot success and maybe the future will not be great. If you are trying to advertise yourself and you spend money in order to get people buy from you, you have to try to get the best of it. This is why it is important the processing of

Show More
Related

  • Unit 9 P4 Business

    124 Words  | 1 Pages

    This would also give our business a good reputation and provide 1 of the best marketing strategies for us which is word of

    Read More

  • Unit 2 M2 Business Report

    1362 Words  | 6 Pages

    M2: Using your chose business dissect the showcasing opportunities and difficulties it confronts utilizing web advertising. D1: Evaluate the viability of web showcasing in addressing client requirements for a chose business. In this report I will dissect the business sector opportunities and test that Tesco faces when utilizing web advertising. This report will assess the viability of web showcasing in addressing client requirements for a chose business.

    Read More

  • Summary Of Is Google Making USupid By Nicholas Carr

    1039 Words  | 5 Pages

    In Google’s World, the world we enter when we go online, there’s little place for the fuzziness of contemplation (Carr). In the article, Carr writes how Google is developing “the perfect search engine,” that has the ability to “understands exactly what you mean and gives you back exactly what you want” (Carr). The groundworks of this is seen in online advertising. After browsing over or looking something up, what pops up to the side of most every page, later on, is an advertisement for an article or product related to what was previously viewed. They know that if it’s seen in multiple places we are more likely to view and/or buy an item.

    Read More

  • Touchback Research Paper

    1032 Words  | 5 Pages

    It’s a beautiful day here in Arizona on Super Bowl day. For the fifty-first Super Bowl the Denver Broncos will go face to face against the Indianapolis Colts, and me Michael Tepper reporting for this game. Just an hour ‘til kickoff and down on the field warming up is the star quarterback Andrew Luck, against soon to be hall of fame quarterback, Peyton Manning who was released by Indianapolis just five years ago. Although it was just five months ago today the great Kansas City Royals beat the New York Mets in game six of the World Series, there were almost a million Kansas City Royals fans attended the parade celebrating the great win.

    Read More

  • Analysis Of Feed By M. T. Anderson

    798 Words  | 4 Pages

    Certainly, M.T. Anderson’s message about technology becoming too powerful is proven by the advertisements that are custom to people. Overall, when people see an advertisement on something that they are interested in, they are more likely to buy it, as shown in the

    Read More

  • Satire In The Onion

    565 Words  | 3 Pages

    The Onion article employs its usual gimmick of satire to highlight the absolute travesty that consumerism has done to the advertising world. This satire shows how consumerism has caused people to become sort of naive to the facets of advertising and in the process unknowingly suspend their well known beliefs and get sucked into the alluring trap of advertising. The author of the article immediately establishes his authoritative tone and so called expertise by providing troves of ¨scientific information¨ that literally drowns the reader into believing this will somehow benefit your life. It is very reminiscent of a formal proposal that provides a so proclaimed sensible solution, yet completely outrageous and abnormal in all regards. The satire benefits greatly in regards of the power of the satire from the continued profession and authoritative tone and formal proposal format which adds power to the argument of the satire.

    Read More

  • Minimum Wage Observation Paper

    537 Words  | 3 Pages

    Minimum wage is the lowest hourly wage that a state is legally required to pay a worker. Supporters of minimum wage believe that it guarantees the workers the ability to provide for themselves and for others. Minimum wage jobs are front desk workers on college campuses, a restaurant hostess, fast food workers, or even a cashier at a grocery store. In the United States, the minimum wage has risen from $1.00 in 1960 to $7.25 in 2015. I viewed two different locations, both of which being Chick-fil-A restaurants.

    Read More

  • Benefits Of Raising Minimum Wage

    1637 Words  | 7 Pages

    Minimum Wage Raising minimum wage would affect the world all around but not so much as the people wanting it would like. It would mess up all of the economy; to prices going up, insurances, employment rate, and how many people per job site. Minimum wage has been a thing since 1938. It all started with the Great Depression in 1938. It started at twenty-two cents an hour.

    Read More

  • Essay On Minimum Wage

    1082 Words  | 5 Pages

    Definition Essay Did you know that about nearly 20.6 million people (or 30% of all hourly, non-self-employed workers 18 and older) are “near minimum wage workers”? (Desilver). Also, the restaurant and fast food businesses are the single biggest employers of near minimum wage workers. (Desilver)

    Read More

  • Should Schools Use Artists Music In Advertising

    506 Words  | 3 Pages

    Another reason could be that it sells what they are advertising. It catches a viewers attention and draws them in. It creates a good vibe and good attention the the

    Read More

  • Penny Cost 2x Research Paper

    551 Words  | 3 Pages

    Is the penny worth the 2.4 cents? Is the penny worth the 2.4 cents? In my opinion I don 't think so. The US has been wasting money on penny production. The penny cost 2x as much as it really is.

    Read More

  • Trust Me I M Lying Analysis

    1273 Words  | 6 Pages

    The revenue = advertising x traffic, and if an application like Adblock is on the rise with over 40 million users, how is the revenue of these media sites dependent on advertising affected? One thing is for sure, it requires these websites to rely on more than just traffic and advertising because now that is not cutting it. People everywhere are sick of ads popping up all over the place and now have the power to easily make them disappear with one simple installing. There a few sites, such as Forbes that require viewers to disable Adblock before they can view any material but now people have found ways around that as well. This is a new challenge for websites to overcome and it will be interesting to see how it is dealt with since advertisers will no longer be getting the coverage and exposure they were once promised.

    Read More

  • Pros And Cons Of Dynamic Revenue Management

    2457 Words  | 10 Pages

    Revenue management is a scientific method that helps firms to improve profitability of their business. For many years, firms use revenue management to predict demand, to replenish inventory, and to set the product price. The benefit of revenue management can be found in a variety of industries, including airlines, hotels, and electric utilities. Dynamic pricing is a popular method of revenue management, especially when a firm needs to sell a given stock by a deadline. The goal of dynamic pricing is to increase the revenue by discriminating customers who arrive at different times.

    Read More

  • Coca Cola Essay On Advertising

    962 Words  | 4 Pages

    Advertisers end up losing millions of dollars in failed advertising. Sometimes the content they create ends up being disliked by their target market and they receive a lot of backlash which may negatively affect their

    Read More

  • Pestel Analysis Of Advertising

    1564 Words  | 7 Pages

    However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

    Read More

More about Pay Per Click Research Paper

Open Document