Semiotic Triangle Theory Of Signs

Theoretical Framework

Three theories were used in this study according to the problems. Theory of Signs, which is discussing about Typology of Sign by Peirce was used to figure out the types of sign in the movies according to the first research problem. Theory of Semiotic Triangle developed by Ogden and Richard was used to analyze the meaning of signs that exist in the Divergent and The Fault in Our Stars movies. Theory of color developed by Wierzbicka was used to analyze the meaning of colour in signs combined with psychological colour based on the cultural context. The second research problem was analyzed by using these two theories.

2.3.1 Theory of Signs (Typology of Sign) Peirce had divided his taxonomy or typology of sign according

For indexical, an index indicates something, for example a sundial or clock indicates the time of day (Peirce in Chandler, 2007:42). This is a genuine relation which does not depend purely on the interpreting mind. Index also has a real relation in which the object as a matter of fact that shows a direct physical connection. Anything which focuses the attention is an index.

2.3.2 Theory of Semiotic Triangle

Semiotic Triangle was developed by Ogden and Richard. The theory will be used to analyzed the kinds of sign as stated in the first problem. This triangle consist of three elements, they are (i) thought of reference, (ii) symbol, (iii) and referent. Symbols direct and organize, record and communicate. It is Thought (or usually say reference) which is directed and organized, and it is also Thought which is recorded and communicated. The direct relation of symbols is with thought. The symbols record events and communicate facts (Ogden and Richard in Eco,

The symbol that is used, is caused partly by the reference people make and partly by social and psychological factors. The symbols cause people to perform an act of reference and to assume an attitude which will, according to circumstances, be more or less similar to act and the attitude of the speaker (Eco, 1923: 10). Between the Thought and the Referent there is also a relation; more or less direct or indirect, in which case there may be a very long chain of sign-situation intervening between the act and its referent. Between the symbol and the referent there is no relevant relation other than the indirect one. Symbol and Referent are not connected directly but only indirectly round the two sides of the triangle. (Eco, 1923: