Penang Port Swot Analysis

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As a successful company, Penang Port has its vision and mission in order to guide its workers for direction. The vision of Penang Port is ‘To be the premier port and logistics chain integrator in the region.’ While for mission, there are four missions statement for Penang Port. There are :
To provide maximum value to customers through superior quality services
To achieve good returns on investments
To be a caring employer to a skilled, motivated and productive workforce
To be a responsible and environmentally friendly corporate citizen


In year 1974, Penang Port has started with container service. Penang Port provides efficient container terminal to align with the growing volume of container trade in the area. The terminal is called as North Butterworth Container Terminal (NBCT) where it is fully operations in containerised. In this container terminal, the activities carried out will operates for 24hours per day non-stop. This activities are managed by a system with web access. One container is 20 meter square fit is equal to 1 TEUs.

Penang Port is the only unique port that provides ferry
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This dimension is implemented in the ferry service of Penang Port. Customers of Penang Port can easily access to this ferry service and it is convenience to the customers especially for those who work without wanting to use a car and stuck in congestion on the road. This ferry service is link between Raja Tun Uda Ferry Terminal, Georgetown and Sultan Abdul Halim Ferry Terminal in Butterworth. Besides, it is convenience for the customers to get the service because of the standard period that had been set by Penang Port. Thus, the customer knows when is the ferry going to arrive without the need for them to wait for the ferry arrival without a consistent

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