Penang Tourism Case Study
5.0 Introduction For this chapter will discuss about review on factor influencing tourist visitation in Penang Island and study the competency Penang Island as food-related tourism destination. The explanations for the research will be discuss and explain in this chapter. This chapter also will discuss about the findings on implications, limitations and recommendations for the use of future studies and also the conclusion. The research model and the instruments were adapted from the reviewed model (Heung, 2012) This section will focus on the main research objective which is: 1) To study the factor influencing tourist visitation in Penang Island 2) To study the competency of Penang Island as food-related tourism destination. 5.1 Discussion …show more content…
As we know, Penang’s food has a variety of ethnic food such as Malay, Chinese, Indian and others. Thus, it shows highest mean score was (M=3.89) for this factors. This is one of the motivational factors inspirations tourists to try local foods in Penang Island. Tourist thinks that the quality of the ingredients that been used is not in good quality. The least mean score for quality of ingredient is …show more content…
We can see from the result that tourist feel motivated and influenced to taste and try Penang’s food once they arrived here. According to (Kivela & Crotts, 2006; Ryu & Jang, 2006), it has been generally accepted in the literature that intention to revisit has a strong relationship with overall satisfaction with the perceived food experience during visiting. Other than food factors, tourist may come to Penang because of other purpose. Additionally, the tourists’ reasons for visiting Malaysia and the period of staying Malaysia probably vary and are not totally focused on food (Ab. Karim& Bee, 2009). It is also because of their culture, history, visiting family and friends, medicine and other factors. It is important to locals to promote Penang as the food’s heaven instead of Penang well-known as “The Pearl of the
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