1.6 CDA and Political Discourse Analysis There are many approaches for the analysis of Political Discourse integrated with Critical Discourse Analysis. Wodak (1995) postulates a major influence in this study by summarizing the constitutive principles of CDA as follows: 1- Political commitment: the aim of CDA is to uncover power-abuse and inequality. CDA is being criticised for being political only because its political values are explicit. 2- Problem-oriented research: CDA studies the everyday use of language in different social environments such as organisational discourse, media discourse, etc. Each discourse is socially relevant to the situation, thus it is problem-oriented.
And if one can shape public opinion, one can change the power structures that exist. Fairclough (2001, p3) uses the term ‘manufacture of consent’: if one can convince the people to accept your right to act in specific ways, then you can so act. A second sense of ‘power’ is more personal, referring to the power of individuals to influence interactions with others: allowing individuals to be more ‘powerful’ in the sense of being able to achieve their personal goals. Part of the power of an individual is personal, stemming from their mastery of linguistic skills: knowing when to speak, and how to speak. The Power of Language in Public Discourse
Based on Brian McNair (1995), it means that “the wide variety of practices whereby political actors may seek to control, manipulate or influence media organizations in ways which correspond to their political objectives.” Embrace actions projected to maintain and sustain a positive relationship concerning the politicians and the media involved in the media management. For politicians, they need to fulfill the media organizations on what they wants such as news, information or entertainment and at the same time utilizing their influence over on how that something is interceded or presented to the
Theories and how its used in Mass Media Many theories are heavily used in mass media and two of them stand out prominently - Agenda setting Theory and Spiral of Silence. Agenda setting theory is applied by telling you what to think about although it doesn’t tell you what to think. “In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues—that is, the media may set the “agenda” of the campaign.” ( Maxwell McCombs and Donald Shaw in 1972 in Public Opinion Quarterly) This is achieved by priming and
This system results from a discursive activity aimed at creating a political ideality of reference that will enable the creation of a mindset and of positioning. Political discourse will after be considered as an act of communication, in which speakers aspire to influence public opinion in order to design “imaginaires d’appartenance communautaire” [imaginaries of a sense of community] (id.). These imaginaries will foster a common behaviour that will imply a consensus by establishing a reference standard that distinguishes the right from the
Political speeches are the crucial activity that links the different parts of society together and allow them to be as united entire. The core of political speech is the ability of the politician to use language and symbols that wake latent tendencies among the masses. Politics is a means for power in order to put certain political, economic and social concepts into practice. Language plays an essential role, for every political action is prepared, attended, influenced and played by language.so language and politics are closely interleaved. The main objective of political speech is to get the corresponding effect through persuasion.
1.1 Introduction Media is the backbone of democracy. The role of media in our society is very significant. Media supply the political information to the viewers that help them to make their opinion. Media also plays the watchdog role in society to identify the problems and wrongdoing of those who have the authority. Elections are a main part of the democratic structure and highlight the basic features of formation of a government and political structuring of a specific state (Shively, 2003).
In this direction, the content of political propaganda is also very important in political election area. The more a political discourse is related to the general political culture of a society, the more the success percentage of that discourse will be. One important point in political-critical discourse analysis is that a successful political discourse is the one that moves toward the expected willingness and desires of a society. In Iran, for example, there are different cultural criteria that help a political discourse to be dominant in election campaigns, including: being management-oriented and program-oriented, having religious thoughts, fighting with immorality and corruption, bravery toward foreigners, willingness to stability and safeguarding the interests of the people, willingness to social and cultural freedoms, submitting effective strategies to have suitable interaction with others, simple-living and avoidance of luxury and so
In general, politics is often defined as a process whereby people form, preserve and modify general rules which govern their lives. Such processes generally involve both cooperation and conflict. Politics as an art of governance is thus engaged with the issues of public affair, multiple decisions making, compromises and consensus at different levels and essentially delineating concerns related to power and distribution of resources. Firstly, politics is often considered as an art of government. There are however competing arguments whether politics is a science or an art just as we often have debates on scientific status of sociology as a discipline.