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People's Bank Case Study

960 Words4 Pages

1. Introduction
1.1. The Company
People’s bank is a state-owned bank in Sri Lanka and headquarter in Colombo. This is established in 1961 and there are 347 local branches and 387 service centers. (Annual report, 2014) There are 450 ATM’s with the Peoples Bank. It is offering both retail and corporate banking services and online and mobile banking for the customers. Vision of the bank is to recognize as undisputed market leader in financial services in Sri Lanka. Company empowering the employees to meet the customer expectations and to care the customers. Peoples bank is contributing to economic development and same time it is maintain the profits of the company. (Official website, 2015) It is maintaining CSR projects to give back to the society …show more content…

Since small business owners are there in the villages, they prefer state-owned banks for their financial services and they trust state-owned banks than the private banks. Like other important industries, banking is also important for the individuals as well as for the business operators. To get housing loans, vehicle loans and study loans it is important to have account with the bank and state-owned banks are offering less rate loans for the locals. Other than that there are special children accounts that parents can save money for the children future and these special services get special interest rates as well. (Official website, …show more content…

(Annual report, 2014) There is website for the bank but it is only connecting to face book and not for any other social media. Even the mobile banking or internet banking is not linked to the main website and customers those who want to find the links unable to find through the main website. When it is using mobile banking or internet banking it should be able to use the service from any type of smart phone or iPad. It is also important to pass the massage to the customers and attract them to the new digital services. There is no twitter account and no updates in twitter. It is important to have sharing buttons for social media like twitter to take the brand name to the international market place. Only face book page is updating and there are about 44,000 likes for the page. Digital marketing is a vital communication tool and it is important to apply for the business operations. Due to the busy lives of the people, it is important to have mobile apps and easy access to do payments, banking services and they are whiling to use mobiles to do the transactions. Therefore, applying digital marketing to Peoples bank is more important and it should compare what other competitors are doing with digital marketing to improve their performance. digital marketing has many components such as websites, emails, content sharing, search engine

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