P&G has changed their strategy to a large extent. They went from a company that was focused on brand management to a company that focuses on category management. Instead of relying completely on branding, they decided to concentrate on customer satisfaction to drive sales by restructuring SKU 's that were tailored to customer 's needs. The shift from buyers to category managers positioned P&G to identify higher selling products in each category and maximize revenue generation by demonstrating to the retailer 's that P&G brands generated more profit per unit of shelf space compared to other products in the same category. The Sale of the CRP system to IBM was a major strategic move by P&G to standardize the industry as a whole, which in turn allowed P&G and its customers to improve internal processes and
Top management also considers with strong HR practices can develop strong corporate culture with the employees. The culture and the procedures of HR will vary depending on the size of the organisation and the business that they are in. Every new day is a challenge for all HR professionals
Threat of new entrants Over the years, P&G has dominated the consumer goods industry in the world. However, in the recent past, there has been a notable increase in the number of investors in the industry. When these new competitors get into the market, they usually come with new technologies and that has allowed P& G to cede some market share. The thereat of substitutes; the presence of a larger pool of substitutes to the products that the company produces is a source of threat to the operations of the company. In this regard, a number of consumers are presented with an array of options from which to choose their goods.
This will foster positive workplace culture within the company. The HR department is vital in perpetuating a positive workplace culture by making sure that everyone knows and understand the ground rules of the organization. The disciplinary policies, laws against discrimination, and sexual harassment are just a few items that should be included in the company’s handbook. This information should be provided to everyone periodically and documented within the HR department. A great way for the HR department to achieve this is have everyone sign that they have read and received the policies of the
HP consistently provides highest quality and value and also seizes opportunities for growth that builds upon their strengths and competencies. Marketing Mix of the Company Product: HP has a wide range of products from laptops, Pc’s and tablets. They decide on the product specifications and the features based on the latest technology with respect to the processor and the hard disk capacity requirements. Price: HP offers products ranging from 15,000 to 300,000 focusing on entry, mid range and high end segments. They compete using their products by adding additional features rather than on price.
2.6.1. GROUP HUMAN RESOURCES (GHR) Smith and Davies (2009:11-17) describe how Group Human Resources (GHR) engaged business clusters and Human Resources (HR) teams through enabled transformation. Smith and Davies (2009:11-17) explain that by influencing business leaders and divisional HR, they were able to introduce changes such as executive and employee development, performance tracking and monitoring, succession planning and culture. Smith and Davies (2009:11-17) further argued that with a clear HR strategy aligned to business goals, HR would be able to support the organisation’s vision and strategically execute succession plans. 2.6.2.
In order to cope with the changes in the environment, Barclays has decided to align its business strategy with hr practices in order to increase employee’s motivation by delegating more responsibilities to them by delegating recruitment to line managers through intensive training courses on how to recruit effectively which changed the HR’s role from recruiting to coaching, and valuing cashiers by upgrading their wages and make them feel indispensable for the company’s operations, also its new HR strategy will help in increasing cross-functional work that helps in reducing barriers between functions and make them cooperate and coordinate work that leads to better integration and better performance management, recruitment in now made on the basis of attitude not on experience because of Barclay’s new vision of performance where a certain attitude in customer service is seen to be better than experience, also the recruitment process is now quicker than before in order to capture good candidates before competitors do which will result in better customer service and that will increase the bank’s performance, so it has invested in telford project which consist of delivering four objectives in limited time
They build a customer strategy within the minds of their employees so they can become customer driven and are always thought to develop thought-provoking, different ideas to suit Amazon’s customers. Amazon match their employees to these competencies to complete the right task and this then gives the HR department an opportunity to assess the programme each time for progress and improvement. In order for a centric company like Amazon to succeed, they must be always on the target with looking to recruit new, exciting people to join the business to make gradual important changes. According to
Assignment 2 Part Two It is very important to note that human resource (HR) function has played a very significant role in organizations. Every organization success depends on the kind of HR they have. Although many new HR concepts have been introduced, the actual roles and duties of HR professionals have not change much until recent years. Pfau and Kay (2002) stated that the business case for human resources management has been accumulating over a period of time, and that their study has proven that higher HR practices determines financial results. It is within this framework of employee involvement to enhanced business performance that Ulrich, Losey and Lake (1997) noted that HR departments are under increased pressure to reconsider, redefine