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Pepsi Vs Coca Cola India Essay

751 Words4 Pages

Firstly, the political environment in India has proven to be critical to company performance for both PepsiCo and Coco-Cola India. Some aspects were adjustments in the Indian government like new procedures set of laws and a closed system, change in the names of each company (Lehar Pepsi & Coca Cola India),problems with the water contamination, the policies that excluded international companies, boycotts of American goods ,low demand for carbonated drinks, prohibition of imports. If they could provide in a certain way because they could have studied the market better and not to preempt or enter this market without a good after market research, however due to the popularity that has the brand and the name of Coca Cola around the world I could almost guarantee the success of this anywhere in the world. In conclusion, they had to investigate more in depth to ensure the full success of this. Secondly, Coca-Cola into the market a few years after Pepsi entered. While Coke 's application was being denied, Pepsi 's was being approved, giving them a head start in the market. It seems logical that Pepsi would benefit from this head start in the market, but they were facing competition and a market that didn 't typically consume carbonated products. As Coca-Cola entered the market, one of the …show more content…

It 's critical to take into account the government present within the country. Is it corrupt? Is it hostile towards foreign companies or American companies in particular? Both Pepsi and Coke ran into these problems as they struggled to compete for the market share for their products in India. Because of the environmental issues both companies ran into, it would be beneficial to study the effects that the local environment will have on your product as well as the effect your company will have on the environment. These issues go hand in hand. There will be effects and it is important to know what they are and to have a plan in place to counter the negative effects

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