Company Case Study Of Pepsi Slogans
Q1.
Brand is a type of product, concept or service that is distinguished from other product, concept or services so that it can be easily marketed and communicated.
According to me it’s just a visual identity. Imagine we got news that we have won two cars. The only difference between them is one is made by Toyota and the other BMW, and yes, we all be more happy on the news of getting BMW than Toyota. It is just that how we identify the brands we like.
RISKS:
• They have the risk that if they don’t provide their customers a product that is more reliable and better than their competitors, they might switch their brand.
• They have to make a proper price mechanism plan in order to attract its targeted audience.
• They have to fulfill consumer’s
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Q2. PEPSI (Brand Elements)
Brand Names: It is highly recognizable.
Logos and Symbols: Pepsi logos are adaptable and are flexible.
Spokesperson: Pepsi brand are using celebrities to make their brand more famous and compatible.
Slogans: Pepsi slogans are always inspiring and have a positive effect on the consumers of
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Five levels of product by Kotler.
• Core product: This is the main purpose of the product. e.g a car is for transport.
• Generic product contains the details such as the color, power and mileage of the car.
• Expected product means, the fulfilling the expectations of the consumer. e.g the ability of car to climb slopes, a good sound system and air conditioner.
• Augmented product is what convinces the buyer to prefer it over the other brands. e.g the brand of the car, or a trusted supplier, or insurance.
• Potential product, it defines the transformation, which the product may undergo. In this case it would be more horsepower, speed and better design.
Q5. Endangered Brands (according to 2012 survey )
- Blackberry: It is endangered because it is too limited as a platform, its demands from the user are much more than it can provide. If it can expand its approach and make this OS a bit more open and less congested, it will really be preferred.
-Motorola: Motorola will be dead soon, because it has lacked behind in its technology and failed to cope with the increasingly popular Samsung and apple products. The only solution would be by a bit faster coming up, with a deserving
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