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Pepsi Case Study

2244 Words9 Pages

PepsciCo’s Snacks Brand Diagnostic 2013-2014
Why did the growth rate of Frito-Lay’s deteriorate from 2013 till 2014?
Chapter 1
Introduction

1.1 Company overview
Pepsi Cola International is intricately linked towards the development of the corporate sector in Pakistan as they were one of the multinationals to start operations in the country after independence. For beverages, the company followed a Franchise model and has 8 prominent Franchises all across Pakistan. Pepsi has now become a house hold name and its contributions towards sports especially cricket and music still stands un- paralleled (PepsiCo).
The franchises along with their names and region specifications are as follows:
Sr. # Franchise Bottler
1 Gujranwala Franchise Naubahar Bottling Company (pvt) Ltd.
2 Karachi Region Pakistan Beverage Ltd.
3 Lahore Franchise Riaz Bottlers (pvt) Ltd.
4 Faisalabad Franchise Punjab Beverages Company (pvt) Ltd.
5 Multan Franchise Shamim & Co (pvt) Ltd.
6 ISB/RWP Franchise Haidri Beverages (pvt) Ltd.
7 Peshawar Franchise Northern Bottling (pvt) Ltd.
8 Sukkur Franchise Sukkur Beverages (pvt) Ltd.
Source: Adopted from (Workshop at PepsiCo, 2014)
In 2006, PCI entered the foods market with the introduction of Lay’s potato chips brand in Pakistan. This was a Greenfield project. Within 6 years the brand has captured the significant majority of the potato chips market and continues to perform well. This is a whole company operated business operation (COBO). The state of the art

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