is introduced some other products such as water juices, tea and others (Mutiso, 2013). Last but not least, PepsiCo’s also has a competitive advantage in its advertising and understanding about the market. For an example, when the consumption of
The firm recognizes its role in a society and engages in education, recycling, water usage reduction, obesity fighting and other projects through PepsiCo Foundation, thus increasing its brand awareness and customer loyalty. Competency in mergers and acquisitions. The key to PepsiCo business growth is its successful mergers and acquisitions of beverage, bottling and snacks companies. PepsiCo acquired such brands as Gatorade, Tropicana, Doritos, Quaker Oats and many
PepsiCo is aware of the differences in culture worldwide. Keeping in mind of the countries that have religious festivals, Pepsi uses this opportunity to the fullest for advertising campaigns in accordance to the respective festivals. For example, Holi Festival in India, PepsiCo uses this as an chance to increase sales. Besides that, solid waste management programs affects the operations at PepsiCo. PepsiCo has to be more socially responsible in order to maintain it’s
• Diet Products Cannibalising standard variants: Rising awareness of soft drinks-related health issues, in particular sugar levels, has sparked a trend for “better for you” beverages globally. As for Coca-colas’ carbonates, some countries saw standard cola are being cannibalised by low calorie colas and this represents a challenge. Coca-cola must continue to sustain growth in standard cola and expand low calorie
Coke and Pepsi sell very similar products, yet the ads I found aren’t very similar. There’s two ways of going at making an ad, one has to do with the words on the page, and the other is about what images are in the ads. Pepsi focuses more on the image to draw people in, while Coke uses a lot of bold font words and bold colors to catch consumer’s eyes. Coke used product name repetition and their reputation to help push their advertisement to consumers. Pepsi took a different approach.
It is vital for the companies to make eye-catching adverts to be able to compete with others, expand the market, increase the sales and enhance the goodwill. Only the effective advertising helps the image of the company stick in the mind of the consumer. Bigger corporates like coca cola
Sugar-sweetened drinks that is a major contributor to the obesity epidemic that refers to an excess amount of body fat. Also, the drink with sugar will lead many effects for our health, including tooth decay and hyperlipidemia etc. The people don’t want to stop drink sugar-sweetened drinks even if it has lots of disadvantages. Externalities are used to justify the government’s ownership of industries with positive externalities and inhibition of products with negative externalities. Other common candidates include health care, education, and the environment, but claims that these are externalities are much less tenable.
They have implemented product development by offering and acquiring new products for distribution in existing markets. The disastrous release of New Coke is an example of this. They have also implemented diversification by releasing new products in new market areas, as attested to by the video which stated that Coca Cola has over 500 brands worldwide, with only 70 in the US. The penetration model is probably the one most commonly used by Coca Cola. In their constant battle with Pepsi over market share, Coca Cola puts a lot of emphasis on brand recognition in and attempt to increase the sales of existing products in existing markets.
We want to identify what their their mission is, the culture the company promotes, identify their competition, see where and how they are doing financially, etc. I also will be going through their SWOT analysis to give us an idea of how they?re strategic plan flows. We will give you an idea of how their management and leadership decision either cost them or is responsible for the success. At the end of the paper, I will give my conclusion on where I think the company can use improvements or if they need to work on a new plan all together. Overview The Pepsi Cola Company owns several brands.
Two products that I usually buy at a convenience store are for example Lays Potato Chips, and Coca Cola beverages. Although both products have commanding market shares in their perspective market, both products have similar supply chains. To begin with, the different parts of a supply chain consist of raw materials/suppliers, manufacturing, distribution, retailers, and customers. In terms of Coca Cola with the company being one of the top global brands in the world, and with its products sold around the world daily, it makes sure that it has an effective supply chain management. Coca Cola aims to maximize its overall value generated by making sure that every one of its customers gets the right product, at the right time and in the right price