Pepsi Marketing Strategy

Introduction

Marketing strategy is defined as the process that allows an organisation to use its resources on the best opportunities with the goal of achieving maximum sales and sustainable competitive advantages.It includes all the basic and long term activities in the area of marketing that deal with the analysis of the strategic initial situation of the company and the formulation of market oriented strategies and thus helps an organisation to achieve its marketing objectives.

Process of marketing strategy

Step1:Defining strategic marketing objectives
This step deals with the determining the questions such as which market should the company compete in?what should be the company’s targets in terms of market shares and profits.It is useful

From Inca Kola, a sparkling beverage found in North and South America, and Samurai, energy drink available in Asia; to Vita, an African juice drink, and BonAqua, water found on four continents, their product variety spans the globe.
But the products that we Find in India are: Coca cola,Diet coke,Fanta,Kinley,Limca,sprite.

Product Mix for Pepsico
Pepsi has been bringing fun and refreshment to consumers for over 120 years. From its humble beginnings over a century ago, Pepsi has grown to become one of the best known, most-loved products throughout the world. Today, the company continues to innovate, creating new products, new flavours and new ways in varying shapes and sizes to meet the growing demand for convenience and healthier choices.
The products that can be found In the in Indian market are: Pepsi,Mirinda,7up,Mountain Dew,Pepsi Blue,Slice.
BRANDING
Brand is said to be as a name, term, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. They may also be more symbolic, emotional or intangible related to what brands represent.

PROMOTION AND POSITIONING
Positioning is the act of designing the company offering and image to occupy a distinctive place in the mind of the target market.
The positioning strategy Coca Cola followed up to 1960 and after analysing that it is very difficult to capture whole population as whole. So Pepsi after 1960 started targeted marketing. Pepsi targeted the youth section and position there product as a necessity for youth and Pepsi advertisement slogan after 1960 try to position Pepsi as the brand for youth.
Promotion is defined as the process of creating awareness about the product among the consumers so that it is easy for the consumer to know what product he/she has to use.

Different types advertisement methods are followed to do so which as follows:
>Sub Minimal Effect advertisement
>Personal Promotion
>Ambush Marketing