Pestle Analysis Of Pepsi
profit margin. They, therefore, must invest in research both internally and externally to get a clearer picture of the resources that are being used by the firm and alternative channels that the company can direct these resources. Alternatively, the company through research, development and training, can improve the competencies of their staff and more importantly add to their technological infrastructure. These are the basic principles of the innovation process. It is important to note that both internal and external environments directly affect the company and its ability to remain productive in their industry. This is, therefore, one of the most prime issues that companies look at when looking to improve their net productivity.
Marketing
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The project practices social democracy by allowing the consumer to give their opinion on the different product and brands that the company is currently producing. The resulting effect has noted significant market insight that will ensure the development of a successful marketing campaign . The marketing function of any business strives to achieve two primary objectives before the actual marketing; the first is the identification of the target audience. This is imperative as it is the knowledge of the target audience that the organisation is targeting gives insight on exactly what the market needs to be produced and what can wait. The second function that the marketing function is meant to accomplish is the acquisition of information. It is through the information that is acquired can feasible, and productive marketing plans can stem. These are the principles upon which standard market plans base their …show more content…
Forming relationships and lasting ones at that is the first step in ensuring that the business has clients that are not only loyal but can be mobilised to market the business in their individual right. Outreach events are meant to affect the lives of the target market at a personal level. Offering a platform for active discussions about the organisation allows the consumers to feel part of the company. The Pepsi Refresh Project offering a voting platform where the consumers would take part in deciding which projects were worth funding and which ones were not. It shows that the company is not solely about making a profit. This is important in gaining trust and formulation of relationships outside the business
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