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Pepsi Vs Solo Commercial Essay

342 Words2 Pages

The first ad for ‘Pepsi with a touch of lime’ shows a large can of Pepsi, with a personified lime peeing directly into the opening. The second ad for ‘Solo’ shows a man chugging down an enormous barrel of solo with a sunset over mountains in the background. Both of these ads are trying to sell their soft drinks to young men, the case of the Pepsi ad, by appealing to their sense of humour, where the Solo ad is targeting feelings of strength and masculinity.
The Pepsi ad appeals not only to a very male sense of humour by having the lime urinate into the can, but it also uses brand recognition, but placing the large logo on a recognisable can, right in the centre of the page. The beads of condensation make the can look cold and refreshing which

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