is not so successful as Coca-Cola but it still be well known with its major product, Pepsi. One of PepsiCo.’s competitive advantage is its variety product line. In 2001, PepsiCo. stated in 38 percent more revenue than Coca-Cola despite it was stated $16 billion sales in soft drinks. This is because besides of compete with Coca-Cola in soft drink market, Pepsi also introduce some snacks and breakfast, such as Quaker Oat, Lay and others (Business Insider, 2012).
In their constant battle with Pepsi over market share, Coca Cola puts a lot of emphasis on brand recognition in and attempt to increase the sales of existing products in existing markets. Finally, the use of the market development model is evident by the fact that Coca Cola is the world’s most recognized brand. Coca Cola, unlike Ruth’s Chris, enters into markets that are undeveloped. They provide a highly commoditized product for a very low price. This allows them to have a larger geographical footprint than Ruth’s Chris.
For the Coca-Cola, recognized its brand to be the best global brand around the world. Nevertheless, PepsiCo still working hard and catching up right behind the Coca-Cola, become the biggest rival for Coca-Cola in non-alcoholic drink industry. So what are the competitive advantages these both companies do have, let us discuss. 4.1 Distribution Method Coca-Cola conquer the market by having a very extensive distribution through partnership with bottling partner. Hindustan Coca-Cola Beverages Pvt.
Thumbs up, Maaza and Kinley are consider as the star product of the Coca Cola Company. This is because the refreshment sold to customers are mainly from India and United Arab Emirates, which contributes the most cash to the company as people consider this as their first choice of carbonated soft drink. The Coca Cola company believes that these three beverages have high growth and a market share. Cash Cows: A product that generates more money than they require are considered as a cash cow. This is because the product is known as the leaders of an organisation in the marketplace and company take out little fund when investing .
What Watts is essentially trying to say is that, if a firm overstates net assets they will increase litigation costs than if they understate their net assets. So conservatism decrease litigation cost to the firm and limits management’s opportunistic behaviour. If a firm is reporting continuous profits and then goes bankrupt a shareholder is likely to sue but if a firm is reporting losses and then goes bankrupt shareholders will sell their shares eventually. Basically, firms are more likely to be used if they are being less conservative and less likely to be used if they are being more conservative. Watts’ accounting regulation explanations and evidence have important implications for accounting regulators (Watts 2003).
What changes were required to implement the Supernova process—for FAs? For Merrill Lynch itself? What were the risks and potential benefits for both? Major change in philosophy and approach on managing accounts of clients, where financial advisor will merely be focusing on long term relationship and profitability rather than acquisition and immediate return. For Merrill lynch change is nature of work, where customer retention and loyalty will be given importance and also resulting in less market errors due to decrease in number of clients and focusing on profitable clients.
Pepsi The company was founded in 1965 by the merger of Pepsi- Cola and Frito-lay with the acquisition of Tropicana in 1998 and merging with Quaker Oats Company in 2001. In this consideration, Pepsi remains a global leading company in beverages, snacks and foods. Though it was started in United States the company has extended its production in Asia with Laos being one of the countries it has been stationed. Despite its dominance in Laos Coca-Cola another beverage company has been established in the country and thus high competition is expected as the company focus to maintain the market share and Coca-Cola aiming to increase sales in a new market. Competition of the market share by the two companies demands new strategies and mechanisms to ensure
4.9 Competitor Analysis Figure 4.2 Strategic Group Map HIGH LOW HIGH The figure above illustrates the top 3 competing companies in the industry of Ready-to-Dring Tea in the Philippines. The factors VARIETY OF PRODUCT and DISTRIBUTION COVERAGE were used to determine the positions of the companies.URC is the top competitor when it comes to the variety of products because they offer 2 brands, 9 flavors and 3 different sizes. Coca Cola on the other hand only ahs one brand which is Real Leaf which has only 4 flavors and it is also distributed nationwide . Pepsico on the other hand, also has one brand which is Lipton with only 3 flavors and is also distributed nationwide
Running Head: PEPSI COLA COMPANY 1 PEPSI COLA COMPANY 16 Strategic Plan of Pepsi Cola Company Jacqueline C. Tuncap American Military University BUSN 620: Strategic Management September 25, 2016 Executive summary This paper analyzing the Pepsi Cola Company, its strategic plan and the products the company provides. The company is known as one of the top competitors in the market. We will go through and try to understand the separate areas within the company that collectively work together towards creating a successful company. We will be going through the company values, identifying how their values and their mission statement coincide with one another. We want to identify what their their mission is, the culture the company promotes, identify their competition, see where and how they are doing financially, etc.
Figure1.3 Pepsi Logo 1905 – 1907 Figure1.4 Pepsi Logo 1907 – 1941 Figure1.5 Pepsi Logo 1941 – 1950, 2008 – 2009, 2014-present This is the last version of the classic Pepsi-Cola script. It’s also on the back of every Pepsi bottle since the new bottle design. Figure1.6 Pepsi Logo 1950 – 1961, 2004 In 1950, the script was placed inside the red, white, and blue swirls which featured on the bottle cap since the 1940s. The bottle cap became part of the logo but the design of this varies considerably, this example was the most common variation. The logo was used in Pepsi Holiday Spice in 2004.