Pepsico Internship Report
1.1INTRODUCTION ABOUT INTERNSHIP:
Internship (project work) is an integral part of the academic curriculum. It is an initiative to bridgethegapbetweenknowledgeanditsapplicationthroughaseriesofinterventionsthatwill enable to gain insights and exposure to the industry .A research is a logical and systematic plan prepared for directing a research study it specifies the methodology and techniques to be adopted for the collection, measurement and analysis of data. It is the plan, structure and strategy of investigating and conceived idea so as to obtain answer to research questions. The plan is the overall scheme or program of research.
It is 12 weeks programs to serve twin objectives of providing/learning the critical business insight
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The internship is done at PepsiCo company for the following topic “STUDY ON DISTRIBUTION CHANNEL” I have identified that PepsiCo company is having good distribution units and they are producing non alcoholic soft drinks and they are having many dealers in Bangalore to provide there product at each and every Retail shop in Bangalore …show more content…
“Why does a business includes intermediaries? The answer is in Reduction of distribution costs. Intermediaries are best in selling. They know all contacts, experience and scale of operation it means that more sales can be achieved than if the producing business makes to run a sales operation itself.
1.4 OBJECTIVES OF THE STUDY ::
Primary Objectives:
“The primary objective behind this project is to study and understand the distribution channel and its effectiveness in bringing PepsiCo products at the right time to right customers”
Secondary Objectives:
To study the performance level of the existing distribution channel.
To identify the problems related to the existing channel
To study the satisfaction level of the customers (retailers) towards the existing distribution channel with efficiently and effectively
1.6SCOPE OF THE STUDY:-
One agent or Retailer serving a given area is granted a sole rights to sell a product.
Products that need to maintain aura of high quality and product desirability.
Product is available at all possible retail outlets – in wide variety of different and Competing institution in a given area.
Most applicable for convenience goods [bought on sight vs. sought] Affordable, Low margin, Goods, Fast
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