Pepsico Mission Statement

Many organizations developed both a mission statement and a vision statement. Whereas the mission statement answer the question “What our business?” the vision statement answer the question “What do we want become?” Success always obsolete the very behavior that achieved it, always creates new realities, and always creates new and different problem. Only the fairy story ends, “they lived happily ever after.” It is never popular to argue success can be severe. For the management does not ask “what is our mission?” it will not be long before success turns into failure. Sooner or later, even the most successful answer the question “what is our business?” becomes obsolete. It is especially important for manager and executives in any organization

And in everything we do, we strive to act with honesty, openness, fairness and integrity. For me, statement lacks three components such as towards to Customers, Technology and Self-concept.

The importance or benefits of Vision and Mission statements to effective strategic management is well documented in the literature, although research results are mixed. Rarick and Vitton found that firms with a formalized mission statement have twice the average return on shareholders’ equity than those firms without a formalized mission statement have. In multidivisional organizations, strategies should ensure that divisional unit perform strategic management task, including the development of statement of vision and mission. Each division should involve its own manager and employees in developing a vision and mission statement that is consistent with and supportive of the corporate

The assumptions must fit reality, they should fit one another among themselves, and in other words, the corporation should ensure a mission-objective competence fit. Obviously, one cannot expect any permanence about this fit or congruence. It needs testing and restatement based on changes in the external and the internal environment of the firm. In other words, the basic assumption that a firms adopts need to be firm. The basic assumptions that a firm adopts need to be tested at intervals. Even continued success and profits should not make the firm myopic and prevent it from taking such a