In Eric Schlosser article, “ Kid Kustomers” he focuses on how American companies have began to target kids in the marketing business. This began in the 80’s and the companies attempt to influence children at a young age to decide on what companies they will buy from. Doing so the companies hope to create lifelong customers and increasing their profit. This can be seen in areas such as a children’s club where ads are seen regularly to be viewed by the kids. Nevertheless these companies benefit from targeting child audiences because eventually it will increase sales.
Big powerful special interest groups have interfered with politicians’ decision to do what’s right; it appears that the political system has become corrupted and money plays a big role in their decision and money is very influential in getting the legislators to pass bills. One would believe that our politicians are making the battles between the political parties personally; it appear that if the parties don’t agree with another, they resort to drastic measures such as shutting down the government causing more hardship on
Coca-Cola has stated that to continue to meet the needs of the consumer that they would lower the amount of sugar and shrink the drink sizes (Zimberoff, 2017). In order for PepsiCo to stay a competitive force in the sports drink wars, they need to make changes such as offering a smaller size of their Organic Gatorade and lowering the price. Most sports drinks are offered to have a comparable price, however, if marketers for Organic Gatorade lowered their price they would be able to attract more consumers. They would be allowing the consumer the opportunity to have a healthier drink with a lower price than the
Today life is on the fast track. People are always on the go and don’t have time to properly take care of themselves or their families. For most Americans, fast food and junk food are ready to grab for a snack or a quick dinner. They don’t slow down to think about how the foods they are eating effect their long term health. Fewer and fewer families take the time to prepare a nutritious meal and are passing down bad habits to their children.
Coca-Cola uses key elements in the composition of “Friends” to draw attention to their new packaging’s environmental appeal. The most direct way this is done is through their use of subtitles; “ Friends”, an advertisement for Coca-Cola’s new PlantBottle, says “They [plants]…make our bottles” (“Friends”). This tells consumers in an direct manner that their product is made from plant materials and directly implies that their PlantBottle is more ecologically friendly then normal plastic. This statement, though it is vague and lacks proof, caters to a society has become concerned with the eco-friendliness of their purchases. Coca-Cola’s words catch the viewers’ attention even if it is an overall dubious claim; it also acts as a transitionary phase that leads to another
The legal factor include of the labor laws, consumer laws, safety standards and many more. This factors is significant because the company has to know about what is legal and what is not and follow the legislation that has been set by the government. For instance, Maybank follow the rules by the Malaysian government with setting the security in online banking system. This will keep the customers safe from cybercrime. Consequently, the legal play a main role in the PESTLE
Part A. The primary externals influences to Starbucks PESTEL describes a framework of macro-environmental factors used in the environmental factors component of strategic management. PESTEL analysis includes some several factors: political, economic, social, technological, legal and environmental factors. This report analyzes the factors which have main impact on Starbucks. 1.
3. Social uncertainties: the impact of the public on the project has a significantly influence a project’s outcome. For example, resistance from the community to the use of overseas construction workers. Moreover, the construction of a building may have adverse social consequences due to its particular nature and location. The changing social environment may also affect an individual’s attitude and behavior due to different cultures and systems, for example, in terms of demands for better working conditions.
Every industry to include the hospitality industry is impacted by external factors which directly influence organizational behavior and decision making. There are numerous factors to be considered, but political, economic, and social are three of the most influential. These outside factors sway managerial operational decisions daily regarding personnel, spending, policy, and short-term and long-term strategic planning concerning both core and exterior operations. As within every industry, the hospitality industry has unmanageable elements that affect management or ownership of hospitality establishments (Lewis 2017). Understanding these factors is important because it provides an opportunity for contingency planning (Lewis, 2017).
Part A Macro environment is important factor affecting the development of enterprises. A macro environment is the condition that exists in the economy as a whole, rather than in a specific sector or region.(Macro Environment n.d.) Cultures, politics, technology, nature, economy and demographic are the six major forces in the company 's macro-environment.(Kotler & Armstrong 2014, p96） Political factors Political factors include government regulations and legal issues and define both formal and informal rules.(PEST Analysis n.d.) All the companies have to follow these rules.
PESTLE analysis : Is a shortcut of six words which is political , Economic , Social , Technological , Legal and Environmental .Usually this concept used in marketing .Also it used as a tool by organization to track the environment they are operating in or are planning to new project or service .Moreover it used to assess the four external factors with regard to the situation of the organization's business ,and how it will effect in the business over long term. Political factors: This factor looks at how government regulations and legal issues affect a business's chance to be profitable and successful.
In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).
Coca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’