Macro Environment Of Pepsico Case Study
2. ANALYSE MACRO ENVIROMENT OF PEPSICO
2.1. Macro environment:
PELTS model in studying Macro environment: while M-poster 5 model delves into analyzing element in the business environment, PEST studies the effects of macro environment factors: Political, Economics, Technological, Law Social environment
These are 5 key factors directly affecting economic sectors which are the external factors of the business and the sector, and it must subject to its effects as an objective factor. Business base on these effects will find out policies and appropriate marginal activities.
2.1.1. Legal and political environment:
In the process of globalization, many countries have implemented the policy of opening the economy, therefore the legal system is constantly
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Global technology development leads to capacities and solution for development Pepsico. “We always look for any solution that can reduce the cost of introducing products to customers and improving service at the same time. The scale of technology was applied in Pepsi is huge and constantly growing” she said. Company is one of the organizations selling laptop, and now it is discovering technologies like RIFD.
Effectiveness and effectiveness are the goals of the technology at PepsiCo, a technology that is deployed and used that is tested and tested. This view ensures that retailers will be supported carefully so they can reach their customers best, says Quintana Cummiskey. "Our goal is to create a more in- depth information chain and keep things going. product stable over time ".
PepsiCo creates a series of light beverages branded it. The company also owns Fritose, Quaker Oats and Tropicana brands, as well as other food and beverage brands.
PepsiCo's technology is consolidated, providing services to all its components. Technology is the leading factor
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Or we guarantee industry standards, like "the Capability Maturity Model," and apply to the whole business, "explains Quintana Cummiskey.
In addition to these fundamental factors, nowadays when researching the market, businesses must incorporate globalization into a macroscopic factor affecting the
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