Pepsi's Case Study Into The Indian Market In India

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Pepsi Co. saw an opportunity to enter the Indian market after Coca - Cola departed . In their first attempt in 1985 , PepsiCo is trying to join hands with one of the leading business houses of India , the group R P Goenka , began operating in the country. They filed an agreement to promote the development and export of Indian agro-based products , and in turn get permission from the central government to import cola concentrate and sell PepsiCo brands . This request was rejected on the grounds that it could not approve the import of concentrate and the use of foreign names is not allowed . In their second attempt in 1988 , PepsiCo made an offer which is very impressive .

They promised to create jobs for around 50,000, making 75% of the total investment in the food and agro processing, and bringing advanced technology and 50% of the total production for export.
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However, Coke re-entry based on several commitments and conditions that the company agreed to carry out in due course. One of the major commitments like is that Hindustan Coca-Cola Holdings will sell 49 percent of its stake in favor of shareholders resident in June 2002. As the company has returned to India after a gap of 16 years, many local brands have appeared until then. It acquired ownership Parle Group are on the company's proprietary instant popular brands like thumps, Goldspot, Limca and Mazza. The deal not only gives the manufacturing, bottling and distribution assets to Coke but also a strong consumer preference. Jayadev King made the first Chief Executive Officer of Coca Cola India. Access to the network of 53 bottling plants Parle and well arranged, the Coca Cola Company gave a very good foundation for the rapid introduction of international brands of the

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