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Pepsi Formula Swot Analysis

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Founder of Pepsi Formula
Caleb Bradham
Mr. Caleb Bradham, born in May 27, 1867 at Chinquapin, North Carolina located in US. Mr. Caleb Bradham, also known as the founder of Pepsi. He was an American pharmacist and is best known for being the inventor of Pepsi. Mr. Caleb Bradham passes away in February 19, 1934 with age of 67.
Pepsi was founded in New York in 1965. It is Producing Non-alcoholic beverage and Food processing items. Pepsi is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. Pepsi arrived on the market …show more content…

The mesmerizing taste of Pepsi Cola can be noticed in the logo which is a combination of colors, shape and font style.

Figure1.1 Pepsi Logo 1893 – 1898
Pepsi was launched as Brad’s Drink in 1893 by Caleb Bradham.

Figure1.2 Pepsi Logo 1898 – 1905
In 1898 it was decided to rename Brad’s Drink as Pepsi-Cola. This is the first Pepsi-Cola logo to be used.

Figure1.3 Pepsi Logo 1905 – 1907

Figure1.4 Pepsi Logo 1907 – 1941

Figure1.5 Pepsi Logo 1941 – 1950, 2008 – 2009, 2014-present
This is the last version of the classic Pepsi-Cola script. It’s also on the back of every Pepsi bottle since the new bottle design.

Figure1.6 Pepsi Logo 1950 – 1961, 2004
In 1950, the script was placed inside the red, white, and blue swirls which featured on the bottle cap since the 1940s. The bottle cap became part of the logo but the design of this varies considerably, this example was the most common variation. The logo was used in Pepsi Holiday Spice in 2004.

Figure1.7 Pepsi Logo 1961 – 1967
The swirls are now seen to be more iconic than the script, thus it was decided to remove the script in favour of a simpler sans serif font. It was at this point Pepsi-Cola was shortened to

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