Emotional Branding: A Case Study

It is an essential characteristic for every brand; perceived quality defines a customer’s perception and the product’s quality or superiority. The perceived quality provides fundamental reason to purchase. It also influences brand integration and exclusion to consideration set before final selection. A perceived quality provides greater beneficial opportunity of charging a premium price. The premium raises profit and gives a resource to reinvest in the brand. Perceived quality will enable a strong brand to extend further and will get a greater success possibility than a weak brand. Perceived quality has a greater influence in a customer’s purchasing process and in brand loyalty. This influence is very important when customers are in a condition,

However a company can learn a lot by listing to its customer views. It is essential for companies to correspond by their product by relating to their customers emotionally; otherwise product can be a product and become a brand image in the customer’s minds. Emotional Branding also consider brand name which influence consumers decision making process

Brand Name The brand name is very significant choice because some time it captures the central theme or key association of a product in a very condensed and reasonable fashion. This is the second category of the brand equity. Brand name awareness plays vital role in consumer decision making process; if customer had already heard the brand name, the customer would feel more comfortable at the time of making decision. In recent times, the increase of buyer awareness has made buyers want to pay for their recognizable and constructive brand. Thus, it is important for businesses to create attraction in their brands to be in better position than their competitors. This is evident that the consumers disseminate and always willing to acquire a product, so here the brand awareness is always a vital factor to manipulate the buying decisions and purchase intensions (Macdonald and Sharp, 2000). Retailer as well as purchase behavior of consumer slants if a product

So all three are significant for the purchase and purchase intentions. Aaker and Jacobson, (1994) concluded that towering level of brand loyalty considerably augment sales of a brand as well as increase the economic value of the brand. Loyal buyers are not as much of have an effect on them by price rivalry. Superior sales are to boost product productivity, calculating nix uneven boost in expenses. Moreover loyalty is also important due the fact that the price to catch the attention of a new customer considerably. (Reichheld and Sasser, 1990; Barsky, 1994). The brand profitability that upholds (i) a product or manufacturing. Ability of a retailer and consumer to organize and recall a brand is known as brand awareness (Aaker, 1996). Brand recall means when retailer as well as consumers watch a manufactured goods set, they can evoke a product name completely, and brand acknowledgment signify retailer and customers also has capability to recognize a brand when it is prompt. Hoeffler & Keller (2002) identified