The companies show advertisements of their products to influence consumers towards a brand. Consumer perception of a brand can be in positive or in negative that depends upon the type of advertising appeal used. Most companies choose an emotional appeal in their ad to aim the emotional aspects of consumers like some occasions, family lifestyle, relationships, social gathering etc. Advertisements agencies are more mature and responsible towards society. They now create quality and practical ads and that shows the brand maturity and status.
Every day we tell our friends about stories that has happened throughout our live and there is also someone who has also been there to experience that event with you and sometime you hear them say “that wasn’t how it happened” and this is due to each of our different perceptions. The perception is a process that makes sensory patterns meaningful. To put this in simpler terms I believe that perception is the way we use our senses to become aware of our surroundings. The way we perceive a situation may vary for each person and this could be due to a number of things. One thing that can affect the way we use our perception is bias.
Do you feel informed or being manipulated? Advertising is a form of communication which purpose is to persuade consumers about products or services through the use of diverse media (Bovee, 1992, p. 7) . Most entrepreneurs today are using advertisements as a business skill, not just informing but more in manipulating consumer's decision-making in purchasing products in a way that they are utilizing social media for the product popularity, using famous celebrities
A stereotypical role of models gives them a rational impression by looking at physical appearance of their bodies and comparing themselves to other people. Furthermore, a content of advertising stereotype injects the message into their brains by showing off a sexual engagement. According to Mitchell, attitudes guide behavior through their mediating impact on perceptions (2013). Teenagers copy the action from Western models they believe it is universally right. For example, this Metro ad delivers happy feelings to young teenagers who are not intending to buy its product.
During early childhood, developing children uncover and explore the main sensory foundation of life. The five senses: smell, taste, sight, sound, and touch, form a group of five fundamental responses the mysterious human body can perform. As humans, these abilities come natural and as we grow, they amplify into an everlasting machine of sensations. The five senses fall victim as overlooked abilities. Constantly going unnoticed, unless of course, when missing.
BEHAVIOURAL PSYCHOLOGY AND BUSINESS ADVERTISEMENT: EVALUATION & SUGGESTION Virtually all marketing communications (especially advertising) endeavor to influence customers ' brand inclinations by displaying positive traits of product brand or discussing product brand with positive images. Observably, there is a surge of studies proposing that messages can incorporate some negative information about a brand and yet, be more viable than if no unfavourable (or negative) information were introduced (Pechmann, 1992). Advertising is a standout amongst the most critical business exercises in the contemporary commercial environment. Organizations trust that customers will buy their products because of the advertisements, which convey messages about
Perception is the process through which we recognize, organize and interpret stimuli into a meaningful and logical picture of the world. Consumer perceptions play an important role in determining their buying behavior and product choice. For this reason it has been very important for scholars to gain insight into consumer perception since time immemorial. In simple terms perception is an image that one has in mind about a product or a brand. Companies endeavor to their best to present a favorable perception of their brand in the minds of consumer.
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of a “brand image". • It is directed towards increasing the sales of business. • Advertising is a paid form of publicity • It is non-personal. They are directed at a mass audience and nor at the individual as is in the case of personal selling. • Advertisement are identifiable with their sponsor of originator which is not always the case with publicity or propaganda The purpose of advertising is nothing but to sell something -a product, a service or an idea.
Internal Factors include: Perception Perception is the process of filtering information to produce meaning and make sense out of it. It’s important to note, however, that while this becomes our reality, it isn’t necessarily an accurate reflection of what’s real. During the average 30 minute shopping trip, consumers are exposed to 20,000 different products, most of which they have no direct knowledge of. Instead, they interpret the information and form opinions based on the knowledge they have retained from previous experiences with similar products. Knowledge Buying behaviour in consumers can have a drastic change once they have information on a product, this changes their first reaction towards the product they see and are familiar with due to what they’ve heard or read about the product.