Perception In Tourism

ABSTRACT- Tourism is one of the major source of economic growth of the country. The tourism industry of Madhya Pradesh with the tag line “HINDUSTAN KA DIL DEKHO”, ranks 9th position with 2.6% share of domestic tourist where as from international tourist perspectives it is not in top 10. The consumer perception towards service industry has become one of the fastest growing sectors of world economy. Consumer is not uncrowned ruler rather he is the employer of all the industry. Perception refers to the biological use of our sense organ. Perception differs from person to person; it’s an input for decision making influenced by reference group, family & promotional activities. The tourist special interest is in particular, based

Images are said to become even more important. Tourist choice and perception for destination is one of the most needed aspects. Tourist take into account various factors in term formalities, local people, attraction, connectivity, convience and their preferences are some of the factors that generate tourist flow to a particular location. Consumer has different perception and individual needs, which hold different values to destination. In today’s, global technological world there exist various sources of information for selecting a destination.

Keywords- Perception, Madhya Pradesh, Tourist products, Connectivity, Foreign tourist.

1. Research scholar, DBA A.P.S.U,Rewa
2. Associate Professor,Department Of Business Administration,A.P.S.University,Rewa (M.P)
3. Reader, Department Of Orthodontics,NHDCRI,Bilaspur,(C.G)
INTRODUCTION-
When talking about tourist choice for destination many factor influence him to conclude an ultimate decision. Tourist amenities, connectivity, convience etc are such factors. It’s a relationship between satisfaction as well as quality of service which are intangible, inseparable, and perishable by nature. The following diagram can easily explain the tourist choice for destination.

FACTORS AFFECTING TOURISTS’ CHOICE OF A

Madhya Pradesh the centrally located state in India is aptly called the heart of India. One third of the total area of the state is enveloped by forest and offers a unique panorama of wild life at Kanha and Bandhavgarh. Innumerable monuments, exquisitely carved shrines, the majestic forts & palaces are reminders of a rich architectural past. Bhimbetka, world’s biggest stone inscription the archaeological marvels of Orcha stuns the world. The world renowned Stupa of Sanchi, a world heritage site, is a famous pilgrimage. Today, Madhya Pradesh offer every thing be it heritage, pilgrimage, adventure or leisure, making it a many slandered land. Tourism represents one of the world’s largest industry It is one of the major source of foreign exchange. The following table shows the foreign tourist arrival in India for last five years and the percentage change over the previous year-
Year FTAs IN INDIA PERCENT CHANGE OVER THE YEAR
2008 5.28 4.0
2009 5.17 -2.2
2010 5.78 11.8
2011 6.31 9.2
2012 6.58 4.3
2013(Jan-June) 3.31 2.6@

@growth rate over Jan-June 2012
Source- ministry of tourism, govt of India for