Perfetti Van Melle India Essay

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PVM IN INDIA
Perfetti Van Melle India Pvt. Ltd. (PVMI) is a renowned manufacturer, distributor and marketer of several high quality sugar confectionery products. With close to a 25% market share, it is the leading player in the organized confectionery business in India today. The company has a diverse portfolio of brands across segments (i.e. candies, gums & chewiest) which it sells through various retail channels across the country. As a marketer, PVMI has always been known for its iconic, eyeball grabbing and entertaining advertising. PVMI is a fully owned subsidiary of the global confectionary conglomerate Perfetti Van Melle, headquartered in Lainate, Italy and Breda (the Netherlands).
Perfetti entered the Indian market in 1994 by offering its first brand Center Fresh, followed by Big …show more content…

OUR VISION
We will enhance our world leadership in confectionery by creating value for consumers through innovative and gratifying high-quality products.

OUR MISSION
We at PERFETTI VAN MELLE: develop, manufacture and market high-quality and innovative products for our consumers through the efficient use of our resources and in collaboration with our business partners; create a fulfilling workplace for our employees built on trust, mutual respect, and appreciation of their diversity; value the role we play in our communities, as a socially and environmentally committed organization; generate economic value through superior growth and profitability.
Continuous focus on these principles will lead us toward Our Vision.

OUR VALUES
Living the Perfetti Van Melle Values requires courage, vision, trust, commitment, and pragmatism. The following values will guide our actions in realizing our

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