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Creativity In The Film Making Industry

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Introduction
Perna arts one of the respectable movies production organization in India. This huge firm started in 1970 with very smart person (Basu Khatri). Perna arts house moved to public in 2000 and the Khatr as chairman. A lot of challenges faced perna in the market like new foreign production companies started to compete strongly so that was main reason to made the cost of stars became high. Filmmaking industry very complex sector more than others, because the main factor of success in this field is Human, so many challenges can be affect to exist and fight in market and should have smart mentality to prove your name.
In this research i will discuss about development opportunities of competencies and what the complexity facing the managers …show more content…

For the employees the culture industries this situation between creativity and commerce and this is very important to keep the ideations streaming to the top management and ensure the continuation of scripts for new films. Developed countries now have shifted into functioning within knowledge economy where information and knolwdge are important elements of growth. As we navigate this move
Developed countries around the world have now transitioned into functioning within a knowledge economy where information and knowledge are important drivers of economic growth. As we navigate this move to a post-industrial knowledge economy, from an economy solely based on the production of goods to an economy significantly fuelled by ideas and innovation, the role of creativity in shaping and fuelling that growth can no longer be ignored. This refined understanding of the drivers beneath the post-industrial economy has spurred the evolution of the concept of the knowledge economy into that of the creative economy – a notion that recognizes the greater value and desire being placed on expressive content in goods and services. In fact, as this literature review outlines, evidence suggests that the creative economy is revitalizing manufacturing, services, retail, and entertainment industries. It is also changing what work people do and want to do as well as where they want to

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