Perodua Marketing Strategy
This assignment discuss about the marketing strategies for a selected company and its product being launched and also it’s effectiveness. The company we selected in this assignment is Perodua and the product would be Perodua Myvi (second generation) because Perodua is one of the best and largest Malaysia’s automobile manufacturer after Proton.
Perusahaan Otomobil Kedua Sdn Bhd (Perodua), was found in 1993 with only 22 years of history in this industry, began operations in 1994 and introduce their first car , the humble but well-loved Kancil. Now Perodua is set to become the largest manufacturer of compact cars in South-East Asia and has grown into one of Malaysia’s leading car producers with a staff strength of over 10,000 people. They have
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Product marketing is all about listening and paying attention to customer’s need. This means taking into account what drivers want in a car and giving them the right functionality, styling and price. Perodua place great importance on research, by putting customers first with emphasis on listening to what drivers are saying and the unspoken needs of today’s customers. The success of Myvi is proof that product marketing is all about making sure all drivers are heard and securing their needs by taking care of …show more content…
Myvi can also insert front car sensor and reverse camera for driver’s convenience.
Place
Perodua have adopted both direct and indirect distribution channels for selling Myvi all over Malaysia. The salesman will try to directly contact the prospective buyers with the information available through various sources, eg in case of Road Shows, Trade Fairs, Auto shows etc.
Perodua are never out of reach for any of Malaysian driver, with easily accessible with 170 service centres nationwide. Showrooms are set up in several major divisional headquarters in big cities such as Kuala Lumpur, Ipoh, Penang etc. Customer will go into the showroom and takes a look at the car with their own eyes.
However to capture all over the country, the best way will be using its chain of authorized dealers to sell out its Myvi in those rural
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