Personal Care Industry In Turkey
When international reports are examined, it is seen that the beauty and personal care sector in Turkey has been growing continuously between 2009 and 2014 and it is expected to grow as a double-digit until 2020.
The slowdown in the rate of population growth and the increase in average life expectancy increase the personal care products of consumers of all ages, especially as the young population in Turkey is heavier than the EU countries.
Textile companies also want to provide private label production services to their customers, which supports the growth of the sector.
Considering that annual personal care expenditures are about 1/4 of the EU countries in Turkey, rapid growth will continue with the investment, merger in this area over
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It is estimated that the share of natural cosmetics and personal care products in the market is around 5%. This situation is parallel to the world market. Only 10% of the products marketed in Turkey are products originating from Turkey. Hair care products have the biggest share in the sector products. Shampoos account for about 59% of hair care products. Especially hand soaps, lip and eye makeup products, deodorants and antiperspirant products, perfumes, colums and baby care products are the main products of shaving products, hair removal, bath and shower …show more content…
They grow by acquisition with high potential firms. They have 22 luxury brands operating in cosmetic industry,in Turkey. Some of these brands are operating in fragnance, hair care , skin care and most of them are operating in make up. In fragnance, things work a little bit different. For example, they sell Tom Ford, Tommy Hilfigher, DKNY fragnances but they don’t sell clothing. They just have the owner right to sell these brand’s parfumes. They have one hair care brand: Aveda. Estee Lauder Companies also involve in pharmacy. For example, their brands Lab Series and Darphin sell their products through pharmacies. The biggest brands of Estee Lauder are operating in make up industry: Bobbi Brown, Mac, Clinique, Smashbox and etc. They also have skin care brands like Origins and La
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